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These Were the Best Super Bowl Car Commercials

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author photo by Doug DeMuro February 2018

Like many of you, I watched last night's Super Bowl -- and like many of you, I paid attention to the commercials just as much as the game, since they have a reputation for being the best that most brands can come up with. Although it seems Amazon and Tide made the biggest impression, there were a few excellent car commercials, too -- and (in my opinion) these were the four best, in no particular order.

Jeep: Anti-Manifesto

Jeep's "Anti-Manifesto" ad is a simple premise: Many car commercials view their Super Bowl ad as a manifesto, providing "grandiose speeches" to make a big point. Instead, "Anti-Manifesto" simply shows a 2018 Jeep Wrangler driving through a relatively deep body of water before climbing a rocky waterfall -- a simple ad that apparently uses one simple take and some voiceover to display the Jeep Wrangler's amazing capabilities.

Jeep: Jurassic

Jeep's "Jurassic" Super Bowl commercial started with a few scenes from the Jeep Wrangler's original appearance in the very first Jurassic Park movie back in 1993. Then the commercial cuts to present day, where Jeff Goldblum (one of the stars of the original movie) is driving a 2018 Wrangler away from an angry dinosaur. It turns out to be just his imagination. At the end of the commercial, he's shown sitting in a Jeep dealership showroom, where a salesperson approaches and asks if he'd like to take a test drive.

Kia Stinger: Feel Something Again

Kia showed off its new Stinger GT in a hilarious ad featuring race car driver Emerson Fittipaldi, who watches stunned as Aerosmith front man Steven Tyler drives a new Stinger GT around a race track … backwards. The drive takes Tyler back in time, to a period where he had throngs of adoring fans eagerly pursuing a younger version of himself. The ad's tag line, "Feel Something Again," is perfectly appropriate.

Toyota: One Team

Toyota's "One Team" ad is a funny ode to togetherness, showing leaders from several different faiths all coming together -- in a Toyota Tundra, of course -- to watch their favorite team play football. The ad makes some funny quips before it ends by reminding us that "we're all one team" as the rabbi, priest, imam and monk all sit together in the stands and cheer for their team.

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This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
These Were the Best Super Bowl Car Commercials - Autotrader