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Toyota Features Reinvented Camry in Super Bowl Ad

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author photo by Tom Cassady February 2012
  • Features new 2012 Camry
  • Set to air during third quarter
  • Marks company's return to Super Bowl after three years

For 2012, Toyota has reinvented the Camry, America's best-selling car for 10 consecutive years. If you think that reinventing something that successful is just a case of fixing what ain't broken, Toyota begs to differ.

In its first Super Bowl commercial in three years, Toyota is featuring its reinvented 2012 Camry, as well as some other everyday items it felt needed some sprucing up. Entitled "Reinvented," the ad depicts many items you would use day-to-day that have been reinvented to make them better. Things like a time-traveling baby that never needs changing, a DMV where you're served soft serve ice cream, and even Mother Nature isn't spared, with reinvented skinny-ing rain.

The ad will be aired during the third quarter of the game, and hopes to reinforce this reinvented image Toyota has adopted as a brand. "Reinvention is a powerful idea and one we took to heart when we redesigned America's most popular car with the launch of the 2012 Camry and elevated it above the competition," Bill Fay, group vice president of marketing at Toyota, says. "The Super Bowl provides a forum to really drive home the reinvention message of the seventh-generation Camry, using humor to resonate with the American public."

Of course, there will be an entire social media aspect to coincide with the ad. Viewers will be encouraged to use the hashtag #Reinvented to come up with their own suggestions of reinvented everyday items, and the best ones will be interpreted in real-time on the company's YouTube channel.

What it means to you: After a shaky year for the company's image, Toyota is returning to the Super Bowl to push its reinvented image, with the new 2012 Camry at the forefront.

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This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
Toyota Features Reinvented Camry in Super Bowl Ad - Autotrader