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Toyota: Let’s Go Places

The Super Bowl wrapped up with one final word from Toyota, encouraging viewers to Go Places, in a commercial featuring a variety of its current models and recent concept cars. The ad showed families, friends and pets enjoying Toyota vehicles in different ways.

While the ad didn’t show Toyota’s entire lineup, it came close. The Tundra pickup is seen competing in a dirt-track race, and later pulling the space shuttle Endeavour. The rugged FJ Cruiser is seen crossing a stream. And Toyota cars like the Camry and Prius are pictured driving down streets in rural areas and major cities.

In the ad, a voiceover reminds viewers that “inspiration doesn’t favor those who sit still” as a wide range of drivers and passengers are featured using Toyota cars and trucks. Other cameos include the Toyota Camry Sprint Cup NASCAR racer and the futuristic Fun-Vii concept car. In the end, the Toyota Let’s Go Places ad reminders drivers to enjoy the road ahead by going together.

See all Super Bowl commercials

Does this ad from Toyota encourage you to go places? Tell us in the comments below.


Doug Demuro
Doug Demuro
Doug DeMuro writes articles and makes videos, mainly about cars. Doug was born in Denver, Colorado, and received an economics degree from Emory University in Atlanta. After graduation, Doug spent three years working for Porsche Cars North America. Eventually, he quit his job to become a writer, largely because it meant that he no longer had to wear pants. Doug’s work has been featured in a... Read More about Doug Demuro

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