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Toyota Prices Subcompact Prius c Hybrid

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ADDITIONAL MODEL INFORMATION

author photo by Nick Palermo February 2012
  • Five-door hatchback with 53 mpg city fuel economy rating
  • Premium comfort, convenience and safety features
  • Four trim levels starting at $18,950

Now in its third generation, the Toyota's popular Prius hybrid lineup now includes the smaller, more affordable Prius c, a five-door subcompact hatchback designed for efficient and low-emissions urban driving. The c is offered in four trim levels with a starting MSRP of $18,950. The top-of-the-line Prius c Four includes equipment like alloy wheels, heated seats and fog lamps, but even the base model comes with standard equipment like automatic climate control, Bluetooth hands-free and nine airbags.

The c's hybrid powertrain returns the best city fuel economy of any non-plug-in vehicle, returning an EPA-estimated 53 mpg. Estimated highway fuel economy is 45 mpg, and the c is rated as a SULEV (Super Ultra Low Emissions Vehicle). The Prius c uses a 1.5-liter gasoline engine paired with a 60-horsepower electric motor for combined output of 99 horsepower.

Called Prius c One, the base model includes a full-color multi-information display, a tilt-telescope steering wheel with audio controls and remote keyless entry. Prius c Two grade adds a 6-speaker sound system, cruise control, variable intermittent wipers and a 60/40 fold-down rear seat. A center console armrest and a cargo tonneau cover are also included.

Prius c Three adds connectivity and convenience features, notably a 6.1-inch color touchscreen display with navigation, satellite radio and Toyota's Entune service. It gives the c Pandora capability, HD radio, iPod connectivity and voice controls. Grade Three also includes color-matched exterior door handles with touch sensor locking and unlocking, a push-button starter and optional alloy wheels and moonroof.

The alloy wheels come standard on Prius c Four, which also includes heated front seats and color-keyed, heated outside mirrors with integrated turn signals. Prius c Four starts at $23,230.

All Prius c models include Toyota's Star Safety System, which includes stability control, brake assist and seats designed to minimize whiplash in the event of an accident.

Prius c will arrive in dealerships in March. Suggested prices do not include a $760 destination charge. While the c carries an accessible base price among hybrid vehicles, Honda's Insight remains the most affordable hybrid available, with a starting price about $600 less than this newest Prius model. But the Prius c is the fuel miser with a 10-mpg city economy advantage over the less expensive Insight.

What it means to you: Available at Toyota dealers next month, the subcompact Prius c hatchback offers excellent fuel economy and a starting price under $19,000.

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Used 2012 Toyota Prius Three
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Used 2012 Toyota Prius One
Used 2012 Toyota Prius
$11,651
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Used 2012 Toyota Prius Advanced Plug-in Hybrid
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Certified 2012 Toyota Prius Four
Certified 2012 Toyota Prius
$12,904
This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
Toyota Prices Subcompact Prius c Hybrid - Autotrader