Car News

Toyota to End Their Youth-Oriented Scion Brand

RELATED INVENTORY
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2016 Scion iA
Used 2016 Scion iA
$11,500
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Certified 2016 Scion tC
Certified 2016 Scion tC
$16,746
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2016 Scion iM
Used 2016 Scion iM
$14,490
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2016 Scion iA
Used 2016 Scion iA
$12,850
RELATED READING
See all Scion any articles
RESEARCH BY MAKE
Toyota cars, trucks and SUVs Ford cars, trucks and SUVs Honda cars, trucks and SUVs Chevrolet cars, trucks and SUVs Jeep cars, trucks and SUVs Nissan cars, trucks and SUVs Lexus cars, trucks and SUVs Volkswagen cars, trucks and SUVs BMW cars, trucks and SUVs
Acura cars, trucks and SUVs Alfa Romeo cars, trucks and SUVs AMC cars, trucks and SUVs Aston Martin cars, trucks and SUVs Audi cars, trucks and SUVs Bentley cars, trucks and SUVs BMW cars, trucks and SUVs Bugatti cars, trucks and SUVs Buick cars, trucks and SUVs Cadillac cars, trucks and SUVs Chevrolet cars, trucks and SUVs Chrysler cars, trucks and SUVs Daewoo cars, trucks and SUVs Datsun cars, trucks and SUVs DeLorean cars, trucks and SUVs Dodge cars, trucks and SUVs Eagle cars, trucks and SUVs Ferrari cars, trucks and SUVs FIAT cars, trucks and SUVs Fisker cars, trucks and SUVs Ford cars, trucks and SUVs Freightliner cars, trucks and SUVs Genesis cars, trucks and SUVs Geo cars, trucks and SUVs GMC cars, trucks and SUVs Honda cars, trucks and SUVs HUMMER cars, trucks and SUVs Hyundai cars, trucks and SUVs INFINITI cars, trucks and SUVs Isuzu cars, trucks and SUVs Jaguar cars, trucks and SUVs Jeep cars, trucks and SUVs Kia cars, trucks and SUVs Lamborghini cars, trucks and SUVs Land Rover cars, trucks and SUVs Lexus cars, trucks and SUVs Lincoln cars, trucks and SUVs Lotus cars, trucks and SUVs Maserati cars, trucks and SUVs Maybach cars, trucks and SUVs Mazda cars, trucks and SUVs McLaren cars, trucks and SUVs Mercedes-Benz cars, trucks and SUVs Mercury cars, trucks and SUVs MINI cars, trucks and SUVs Mitsubishi cars, trucks and SUVs Nissan cars, trucks and SUVs Oldsmobile cars, trucks and SUVs Plymouth cars, trucks and SUVs Pontiac cars, trucks and SUVs Porsche cars, trucks and SUVs RAM cars, trucks and SUVs Rolls-Royce cars, trucks and SUVs Saab cars, trucks and SUVs Saturn cars, trucks and SUVs Scion cars, trucks and SUVs smart cars, trucks and SUVs SRT cars, trucks and SUVs Subaru cars, trucks and SUVs Suzuki cars, trucks and SUVs Tesla cars, trucks and SUVs Toyota cars, trucks and SUVs Volkswagen cars, trucks and SUVs Volvo cars, trucks and SUVs Yugo cars, trucks and SUVs
RESEARCH BY STYLE
AWD/4WD
Commercial
Convertible
Coupe
Hatchback
Hybrid/Electric
Luxury
Sedan
SUV/Crossover
Truck
Van/Minivan
Wagon
ADDITIONAL MODEL INFORMATION

author photo by Doug DeMuro February 2016
  • Toyota has announced the end of its youth-oriented Scion brand
  • The brand got its start in the 2004 model year
  • Slow sales and declining market share undoubtedly prompted the news

Toyota has officially announced the end of the youth-oriented Scion brand. This is the latest news from the automaker, which recently confirmed swirling rumors that it planned to wind down the brand after slow sales and limited success.

According to Toyota, the change will begin in August 2016, when 2017 FR-S, iA and iM models will get Toyota badges instead. The tC coupe will be canceled and won't make the transition. Toyota has not yet announced whether the products will carry over their names or get new ones as they join the Toyota family.

Scion's demise won't come as a huge surprise to fans and followers of the automotive industry, as the brand has suffered major sales declines in the last few years. In the wake of limited popularity, they've lost market share and experienced several product cancellations.

With that being said, the brand seemed to be poised for a comeback. It had recently released two new models -- the iA sedan and the iM hatchback -- and received a big boost in awareness from sales of the FR-S sports car, which debuted for the 2013 model year. But it apparently wasn't enough to save the fledgling automaker.

These days, a certified pre-owned (CPO) Scion model seems like a pretty good buy. Now that the company is headed for cancellation, resale values might see a decline. But the brand's excellent CPO warranty, which offers 7 years or 100,000 miles of powertrain coverage, will remain in place and undoubtedly be honored by Toyota dealerships.

Specifically, drivers interested in a unique hatchback can check out the boyish xB model. The sporty tC offers a lot of equipment and standout styling for a reasonable price. And there's always the performance-oriented FR-S, which is already a great value when new -- and an even better deal when you combine a few years of depreciation with Scion's CPO warranty.

What it means to you: Scion is headed for the skids, so you should negotiate a good deal if you're thinking about buying a new or used one.

RELATED INVENTORY
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2016 Scion iA
Used 2016 Scion iA
$11,500
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Certified 2016 Scion tC
Certified 2016 Scion tC
$16,746
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2016 Scion iM
Used 2016 Scion iM
$14,490
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2016 Scion iA
Used 2016 Scion iA
$12,850
This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
Toyota to End Their Youth-Oriented Scion Brand - Autotrader