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Toyota to End Their Youth-Oriented Scion Brand

  • Toyota has announced the end of its youth-oriented Scion brand
  • The brand got its start in the 2004 model year
  • Slow sales and declining market share undoubtedly prompted the news

Toyota has officially announced the end of the youth-oriented Scion brand. This is the latest news from the automaker, which recently confirmed swirling rumors that it planned to wind down the brand after slow sales and limited success.

According to Toyota, the change will begin in August 2016, when 2017 FR-S, iA and iM models will get Toyota badges instead. The tC coupe will be canceled and won’t make the transition. Toyota has not yet announced whether the products will carry over their names or get new ones as they join the Toyota family.

Scion’s demise won’t come as a huge surprise to fans and followers of the automotive industry, as the brand has suffered major sales declines in the last few years. In the wake of limited popularity, they’ve lost market share and experienced several product cancellations.

With that being said, the brand seemed to be poised for a comeback. It had recently released two new models — the iA sedan and the iM hatchback — and received a big boost in awareness from sales of the FR-S sports car, which debuted for the 2013 model year. But it apparently wasn’t enough to save the fledgling automaker.

These days, a certified pre-owned (CPO) Scion model seems like a pretty good buy. Now that the company is headed for cancellation, resale values might see a decline. But the brand’s excellent CPO warranty, which offers 7 years or 100,000 miles of powertrain coverage, will remain in place and undoubtedly be honored by Toyota dealerships.

Specifically, drivers interested in a unique hatchback can check out the boyish xB model. The sporty tC offers a lot of equipment and standout styling for a reasonable price. And there’s always the performance-oriented FR-S, which is already a great value when new — and an even better deal when you combine a few years of depreciation with Scion’s CPO warranty.

What it means to you: Scion is headed for the skids, so you should negotiate a good deal if you’re thinking about buying a new or used one.

Doug Demuro
Doug DeMuro writes articles and makes videos, mainly about cars. Doug was born in Denver, Colorado, and received an economics degree from Emory University in Atlanta. After graduation, Doug spent three years working for Porsche Cars North America. Eventually, he quit his job to become a writer, largely because it meant that he no longer had to wear pants. Doug’s work has been featured in a... Read More about Doug Demuro

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