The Volkswagen Get Happy Super Bowl ad encourages everyone to adopt more of a laid-back island lifestyle. It also features a bright red 2013 Volkswagen Beetle, noting that German engineering has the power to make you happy.
VW’s updated Beetle coupe went on sale last year with prices starting around $20,000. An all-new convertible model — first shown at the LA Auto Show in November — is just now arriving at dealers. Both body styles include styling that can bring a smile thanks to its bubbly shape.
Many of VW’s models have been recently updated as it strives to find more customers. The compact Jetta sedan is VW’s top model, and the midsize Passat is also gaining popularity. The Get Happy ad also illustrates VW’s desire to attract more male buyers to the new, more aggressive-looking Beetle.
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