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Volkswagen Joins With Amazon for On-Demand Atlas

Many of us still get a kind of 2-day free shipping glee when it comes to Amazon Prime. I mean, who doesn’t love a new pair of shoes, school supplies and a bike helmet delivered in a single box in just 48 hours? Looks like Amazon is upping the glee ante by offering test drives of new Volkswagens via its ultra-fast delivery service.

Atlas, on Demand

Volkswagen of America, Inc. just announced that its teaming up with the mega online retailer to give on-demand test drives of the 2018 Volkswagen Atlas SEL Premium for two consecutive weekends in September — the 22nd to the 24th and September 29th to October 1st. During that time, the VW Atlas Prime Now Test Drive Program will offer Amazon Prime members in Los Angeles and Chicago the opportunity to sign up for a home-based test drive of the Atlas SEL Premium — a super-roomy SUV that comfortably seats seven, and starts at $48,490.

Time Is Money

According to Greg Tebbutt, senior director of transformation, strategy and communications for Volkswagen of America, giving folks the option to test-drive at home makes time-saving sense: “We know people have limited time and are always looking for convenient ways to test out a new product,” he explained. “And with the Amazon Prime Now service, we are able to bring the all-new Atlas to customers’ doorsteps.”

Next Appointment, Please

Through the Amazon Prime Now platform, members will be able to schedule a 45- to 60-minute test drive with a VW Atlas expert, asking for the vehicle to arrive at their desired location. If a customer lives outside of the designated zip codes for the test drive program, they will have the option of visiting the closest VW dealership.

2-day delivery of our favorite snacks, kitchen cleaners and a test drive of a new VW? Click and done.

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