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Volvo CEO Teases V40 Hatchback

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author photo by Jeffrey Archer December 2011
  • The new, five-door V40 will rival the Audi A3 and European-market BMW 1 Series hatchback.
  • Volvo has not yet announced plans to bring the model to the United States.
  • The automaker is expected to reveal the V40 in full at the Geneva Auto Show in March.

Volvo will soon launch an all-new five-door hatchback designed to take on the Audi A3 and the European-market BMW 1 Series hatch. That's the latest from the automaker's chief executive, Stefan Jacoby, who recently revealed a teaser photo of the new model under wraps ahead of its official debut in March at the Geneva Auto Show.

Officially dubbed the V40, Volvo's newest model is slightly larger than the automaker's stylish three-door C30 hatchback and adds two more doors to the mix. In an interview with Hakan Matson, chairman of the European Car of the Year jury, Jacoby was mum about whether the hatchback would spawn other variants like a sedan or crossover, but did note his enthusiasm for the new model.

"I'm extremely positive for this car," said Jacoby. "Stay tuned. I'm really excited. We're making a big, big step to move up to our core competitors."

Indeed, the V40 will certainly improve Volvo's presence in European markets where upscale hatchbacks like the A3, 1 Series and Mercedes' compact A- and B-Class models sell in large numbers. But it's less likely to find a major following among American buyers, who are well-known to prefer sedans. That means Volvo may not bring the V40 stateside, especially since the automaker plans to cancel the C30 next year due to slow sales after already axing the unpopular V50 for the same reason.

Whether or not the V40 comes to the US, it certainly appears poised to compete with top rivals. While Jacoby didn't detail the hatchback's engine choices or its price point, he did mention Volvo designers worked hard to give the model a distinctive style. That's apparent even under the cover shown in the teaser photo, which reveals the hatchback's steeply raked windshield, aggressive headlights and unique angular tail lights, a traditional Volvo design feature that helps the V40 stand out from more stoic competitors.

Keep checking back for more updates on the V40 ahead of its world premiere in Geneva.

What it means to you:

The luxury hatchback world may gain a new competitor - if Volvo brings the V40 to the US.

This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
Volvo CEO Teases V40 Hatchback - Autotrader