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VW Opens Online Pre-Ordering for 2012 Beetle

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author photo by Jeffrey Archer June 2011

If you want to be among the first to get your hands on the all-new 2012 Volkswagen Beetle, now's your chance. Volkswagen recently announced the launch of its completely new "Vehicle Pre-Order" program, designed to allow passionate customers to be first in line for certain models – and the newest Beetle is the first car to be offered through it.

Starting immediately, customers can reserve a limited edition 2012 Beetle exclusively available through the 2012 Beetle VPO program. Dubbed the Beetle Black Turbo Launch Edition, only 600 units of the special edition model will be produced, each loaded with standard features including Bluetooth, iPod connectivity, red-painted brake calipers, 18-inch alloy wheels, alloy pedals and a rear spoiler. Also included is a 200-horsepower turbocharged four-cylinder engine mated with VW's lightning-quick DSG automatic transmission.

While the Beetle Black Turbo can be yours for $24,950, it only takes $495 to save a spot in line. Reservations can be made at VW's pre-order site at vw.com/preorder by plugging in your ZIP code, choosing a dealer in your area and entering your billing information. The refundable deposit goes toward the purchase of the car, and all orders are met with a welcome kit featuring confirmation of your order and vehicle information.

"With the introduction of Volkswagen's Vehicle Pre-Order program, we are able to offer enthusiastic drivers an exclusive opportunity to connect with our vehicles," said Jonathan Browning, Volkswagen Group of America's president and chief executive. "Through this seamless ordering system, customers will be one step closer towards owning and enjoying a special launch edition of the 2012 Beetle."

Although the VPO program is indeed new to VW, the automaker is no stranger to online ordering – especially for the Beetle. In 2000, VW offered two special colors – Vapor Blue and Reflex Yellow – exclusively to customers who ordered online. Production was limited to 4,000 units, but the special colors still sold out immediately.

While VW hasn't said when customers will begin taking delivery of their Beetle Black Turbos, regular deliveries of the 2012 Beetle start in the fall. The automaker also hasn't elaborated on which other models may use its VPO system, but we're energized by the possibilities – especially if it means more exciting limited-edition models.

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This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
VW Opens Online Pre-Ordering for 2012 Beetle - Autotrader