I’m starting to wonder if the Dodge Challenger will ever be redesigned. If you weren’t aware, the current version of the Dodge Challenger has been on sale forever — and I mean that quite literally, as it’s been on sale for an amazing 13 years. That’s “forever” in the car world, to the point where it’s almost the oldest new car on sale.
And yet, the Challenger still brings big sales. Back in 2009, the Challenger’s first year on the market, it sold 25,900 units. In 2018, the Challenger’s 10th full year on the market, in a world obsessed with SUVs and trucks, the Challenger had its best year ever, moving 66,700 units. The Challenger has been out for a decade, and it’s only getting more popular.
Of course, there are a lot of reasons for this. One is the fact that, even though Chrysler hasn’t fully redesigned the Challenger, they’ve kept it tremendously modern with many technology updates over the years. They’re also releasing new versions constantly, continually keeping buyers coming back with more power, new models and special versions like the Hellcat, the Redeye, and the Demon. The Challenger very much has a magnetic personality.
But then there’s another major reason: the Challenger’s design. By borrowing from retro models, the Challenger will basically always look cool, since we essentially take for granted that 1960s muscle cars will always look cool. Given that, is there really even any need to change the Challenger? Why fix something that already looks so good, as proven by the fact that 1960s Dodge muscle cars have pretty much only become universally more acclaimed as time has gone on?
With this in mind, I truly suspect Chrysler won’t redesign the Challenger, but rather continue updating it to keep it fresh while retaining the current body style and basic design. It could become something of a Mercedes-Benz G-Wagen, continuing to harvest sales after years or decades on the market. Crazily enough, I actually suspect that may be precisely what happens to the Challenger — because, with sales only climbing, why fix what clearly isn’t broken? Find a Dodge Challenger for sale
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