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2011 VW Jetta: Gilt By Association - UPDATE

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author photo by Autotrader December 2010

We recently ran an article on the chance to buy one of three brand-new 2011 Volkswagen Jetta SEL sedans – usual price: $21,395 apiece – for just $5,995. It was on the members-only retail website www.gilt.com. Gilt sells luxury goods at huge discounts.

It all began last Wednesday, December 15, at noon Eastern Time, with one car sold each consecutive day in what Gilt calls a “flash sale.” This inaugural sale was done exclusively through mobile applications (iPhone, iPad, iPod Touch and Android devices) and a woman from San Francisco was lightning-quick with her fingers on her Apple iPad. The timestamp on the sale was actually 12:00:00. The whole transaction took just four minutes and 48 seconds.

Day two, and although other computers were also allowed, they were no match for the speedy reflexes of a woman in Brooklyn and her Apple iPhone. She snagged a Jetta in 253 milliseconds. It’s said that the blink of a human eye takes 300 to 400 milliseconds. Her transaction took only 27 seconds in total.

On the third and final day, the relatively sluggish responses of a man in San Jose, California, took a whole second to snatch up the remaining car. At least he beat a record amount of online traffic going to the Gilt site.

Each car will be presented to its lucky new owner in a “Gilt Gold” wrap. And during this season of goodwill to all men, proceeds from the sale (nearly $18,000) are going to the Dress for Success charity (www.dressforsuccess.org).

Meanwhile, the more than 50,000 Gilt members who put the 2011 VW Jetta on their “wait list” (which is another record for the site), will receive a $500 discount from participating Volkswagen dealers across the country.

RELATED INVENTORY
Saving this vehicle to yourMy Autotrader account
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Used 2011 Volkswagen Jetta TDI Sedan
Used 2011 Volkswagen Jetta
$8,009
Saving this vehicle to yourMy Autotrader account
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Certified 2011 Volkswagen Jetta TDI
Certified 2011 Volkswagen Jetta
$8,175
Saving this vehicle to yourMy Autotrader account
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Used 2011 Volkswagen Jetta TDI
Used 2011 Volkswagen Jetta
$7,720
Saving this vehicle to yourMy Autotrader account
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Used 2011 Volkswagen Jetta Sedan
Used 2011 Volkswagen Jetta
$7,385
This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
2011 VW Jetta: Gilt By Association - UPDATE - Autotrader