There’s a lot to like about the 2017 Kia Sorento. The ride and handling are excellent, the engine has plenty of power, you can get cool features like a gigantic sunroof, adaptive cruise control, LED turn signals, forward-collision warning, Apple CarPlay and nice-looking 18- or 19-inch wheels even if you don’t opt for the most expensive model.
As much as I like our long-term 2017 Kia Sorento, however, there’s one thing I really dislike — the exterior color choices. There simply isn’t enough variety. I’ve been to Seoul, and I’ve seen how most Korean motorists drive a car that’s black, white or silver. Americans are different; they want more choices. For example, the 2017 Nissan Pathfinder has 9 exterior color choices. According to the Kia website, the Sorento has 6 for the SX V6. If you opt for a lower trim level, meaning a less expensive vehicle with fewer standard features, you have up to 9 color choices. If you opt for the top-of-the-line Sorento SXL V6, there are just four color choices: white, silver, black and grey. Yes, that’s right: The more you spend, the fewer choices you have.
Since the Sorento (as well as the Sedona) is running close to luxury-car status in terms of style and features, I think offering more color choices would be in keeping with that luxury vibe.
If you want a red or blue SUV, you can’t get the SXL V6 with the upscale-looking 19-in wheels and the wood/leather steering wheel. In a perfect world, I’d like to see Kia’s cool-looking Sangria or Polished Walnut (colors they already offer on other vehicles) become available on the Sorento. I know Kia gets it, because the burgundy color available in the Sorento SX V6 is spectacular.
I know the answer to this will be "The data tells us SXL buyers only get ____ colors." But there’s more than just math here, as the idea of having multiple choices seems like the direction in which Kia is already headed, more toward a luxury experience with the look, feel and value of something that’s both special and mainstream. It’s the same reason I like perusing the frozen-foods aisle — do I want Klondike classic or Klondike Heath, or maybe Oreo or Reese’s or Double Chocolate? Find a 2017 Kia Sorento for sale
Check out our 2017 Kia Sorento New Car Review