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2017 Kia Sorento: Color Choices

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author photo by Brian Moody May 2017

There's a lot to like about the 2017 Kia Sorento. The ride and handling are excellent, the engine has plenty of power, you can get cool features like a gigantic sunroof, adaptive cruise control, LED turn signals, forward-collision warning, Apple CarPlay and nice-looking 18- or 19-inch wheels even if you don't opt for the most expensive model.

As much as I like our long-term 2017 Kia Sorento, however, there's one thing I really dislike -- the exterior color choices. There simply isn't enough variety. I've been to Seoul, and I've seen how most Korean motorists drive a car that's black, white or silver. Americans are different; they want more choices. For example, the 2017 Nissan Pathfinder has 9 exterior color choices. According to the Kia website, the Sorento has 6 for the SX V6. If you opt for a lower trim level, meaning a less expensive vehicle with fewer standard features, you have up to 9 color choices. If you opt for the top-of-the-line Sorento SXL V6, there are just four color choices: white, silver, black and grey. Yes, that's right: The more you spend, the fewer choices you have.

Since the Sorento (as well as the Sedona) is running close to luxury-car status in terms of style and features, I think offering more color choices would be in keeping with that luxury vibe.

If you want a red or blue SUV, you can't get the SXL V6 with the upscale-looking 19-in wheels and the wood/leather steering wheel. In a perfect world, I'd like to see Kia's cool-looking Sangria or Polished Walnut (colors they already offer on other vehicles) become available on the Sorento. I know Kia gets it, because the burgundy color available in the Sorento SX V6 is spectacular.

I know the answer to this will be "The data tells us SXL buyers only get ____ colors." But there's more than just math here, as the idea of having multiple choices seems like the direction in which Kia is already headed, more toward a luxury experience with the look, feel and value of something that's both special and mainstream. It's the same reason I like perusing the frozen-foods aisle -- do I want Klondike classic or Klondike Heath, or maybe Oreo or Reese's or Double Chocolate?

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This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
2017 Kia Sorento: Color Choices - Autotrader