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2020 Ram 1500 Southwest Edition: First Look

  • The 2020 Ram 1500 Southwest Edition is a new special edition of the Laramie trim.
  • This special edition will be offered exclusively in Texas and neighboring states.
  • The Southwest Edition is like a more luxurious version of the popular, Texas-exclusive Ram 1500 Lone Star.

Pickup trucks are so popular in the great state of Texas that truck manufacturers make special-edition pickups just for the Lone Star State. The first example of this Texas-specific marketing was the Dodge Ram 1500 Lone Star, which came out way back in the early 2000s. It was such a hit that it inspired some Texan copycats, like Texas Editions of the Chevrolet Silverado and the Ford F150.

The Ram 1500 Lone Star’s continued popularity is so great that Ram has added another Texas-themed trim to its lineup, and it’ll be offered exclusively in Texas and neighboring states, as its name suggests. It’s the Ram 1500 Southwest Edition, and it’s a perfect marriage of luxury and capability in a truck that’s perfect for well-heeled Texans.

What Is the Ram 1500 Southwest Edition?

It’s no big secret that the Ram 1500 Lone Star is little more than a Ram Big Horn with Lone Star badging. It’s a similar deal on the Southwest Edition, which has a lot in common with the Ram’s existing Laramie trim. However, there are some key differences outside the name.

The Southwest Edition downplays the chrome a bit, compared to the Laramie. There’s generous use of body-color paint on trim pieces, such as the front grille surround, the mirrors and the bumpers, and tasteful use of chrome on the tow hooks, the exclusive 20-in wheels and a few other trim pieces here and there. Subtlety isn’t what we’d normally expect from a Texas edition of a pickup truck, but it has some definite cowboy class.

What Features Does It Have?

In terms of features and technology, the Southwest Edition is very similar to a well-appointed Laramie. It comes with leather seats, a massive 12-in Uconnect infotainment system, a dual-pane moonroof, an electronic trailer brake controller and a slew of driver-assistance tech, such as blind spot monitoring, rear cross-traffic alert, ParkSense front and rear parking assist and more. One particularly fancy standard feature on the Southwest Edition is power running boards.

One of our favorite things about the Ram 1500 Southwest Edition is that it can be had with any mechanical configuration of the Ram. You get your choice of the base V6 engine, the Hemi V8 or the EcoDiesel V6, which is back and better than ever for 2020. You also get your choice of the quad cab or crew cab body styles and two choices for bed length. Rear-wheel drive is standard. Four-wheel drive is optional, and you’ll want it if you’ll be driving this on your ranch.

How Much Will It Cost and When Can I Get One?

Including destination charges, the 2020 Ram 1500 Southwest Edition has a starting price of $47,075. That makes it more expensive than the Laramie trim, but it’s a little more affordable than the fancier Laramie Longhorn. Deliveries of the truck will begin in the second quarter of 2020, so expect to see it in Texas showrooms soon. Find a Ram 1500 for sale

Eric Brandt
Eric Brandt is an author specializing in Oversteer content, new car reviews, and finding the best car, truck, and SUV deals each month. Born and raised in Wisconsin, Eric can often be found exploring the north woods on his 1983 Honda Gold Wing when the weather allows it. Father of four, husband of one, and unapologetic minivan enthusiast. Eric mastered driving stick by having a 3-cylinder Chevy... Read More about Eric Brandt

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