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Acura's Futuristic Styling a Hit with Thor

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author photo by Autotrader April 2011

In less than a month, Acura will take on a new role: on-screen police car. The upscale Honda brand has landed the title “official vehicle of S.H.I.E.L.D.” – the fictional police department in the upcoming Thor movie – worth up to two minutes of on-screen action.

Based on various trailers, it appears Acura’s product-placement deal will see several all-black MDX, ZDX, RL, and TL models fighting crimes for the futuristic police force, whose name stands for “Strategic Homeland Intervention Enforcement and Logistics Division.” The movie, which debuts May 6, is a superhero film loosely based on the classic comic book of the same name.

So what exactly goes into a futuristic, crime-fighting Acura? The automaker says that a 2012 TL with the “S.H.I.E.L.D. tactical package” would retail for $227,085 – and it even took the trouble of creating a fake, yet convincing Monroney window sticker enumerating the car’s features. Such equipment includes a “roof-mounted sound cannon,” a 9-speed “HYPER-shift” transmission, and a steering wheel with palm-scan ID.

Also included in the car are 19-inch diamond-cut alloy wheels, hyper-traction tires, and anti-ballistic shielding body panels. Production location is classified, says the cheeky Monroney label, as is the shipping location – and its steep base price doesn’t include the required Palladium fuel.

Unfortunately, Acura says that a major scene with the TL was actually left on the cutting room floor – but that hasn’t stopped the brand from showing off its celebrity car. Both the S.H.I.E.L.D. TL and its witty window sticker were on display at this year’s MegaCon, billed as the southeast’s largest comic book and science fiction gathering. The Orlando, Florida event wrapped up two weeks ago.

If you’re interested in finding out more, Acura has set up a website – joinshield.com – where web users can complete various tasks related to Thor, propelling them through the S.H.I.E.L.D. ranks. Players can enter to win prizes through the site including an iPad 2, movie tickets, and the promotion’s exciting grand prize: an all-expense paid trip to take an evasive driving course.

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This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
Acura's Futuristic Styling a Hit with Thor - Autotrader