Car News

At the Request of the Dalai Lama, Chrysler and Fiat Mix Cars and Politics

RELATED INVENTORY
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2010 Chrysler Town & Country Touring
Used 2010 Chrysler Town & Country
$6,995
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2010 Chrysler Town & Country Limited
Used 2010 Chrysler Town & Country
$8,396
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2010 Chrysler 300 S
Used 2010 Chrysler 300
$6,495
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2010 Chrysler Town & Country Touring
Used 2010 Chrysler Town & Country
$9,988
RELATED READING
See all Chrysler any articles
RESEARCH BY MAKE
Toyota cars, trucks and SUVs Ford cars, trucks and SUVs Honda cars, trucks and SUVs Chevrolet cars, trucks and SUVs Jeep cars, trucks and SUVs BMW cars, trucks and SUVs Nissan cars, trucks and SUVs Mercedes-Benz cars, trucks and SUVs Volkswagen cars, trucks and SUVs
Acura cars, trucks and SUVs Alfa Romeo cars, trucks and SUVs AMC cars, trucks and SUVs Aston Martin cars, trucks and SUVs Audi cars, trucks and SUVs Bentley cars, trucks and SUVs BMW cars, trucks and SUVs Bugatti cars, trucks and SUVs Buick cars, trucks and SUVs Cadillac cars, trucks and SUVs Chevrolet cars, trucks and SUVs Chrysler cars, trucks and SUVs Daewoo cars, trucks and SUVs Datsun cars, trucks and SUVs DeLorean cars, trucks and SUVs Dodge cars, trucks and SUVs Eagle cars, trucks and SUVs Ferrari cars, trucks and SUVs FIAT cars, trucks and SUVs Fisker cars, trucks and SUVs Ford cars, trucks and SUVs Freightliner cars, trucks and SUVs Genesis cars, trucks and SUVs Geo cars, trucks and SUVs GMC cars, trucks and SUVs Honda cars, trucks and SUVs HUMMER cars, trucks and SUVs Hyundai cars, trucks and SUVs INFINITI cars, trucks and SUVs Isuzu cars, trucks and SUVs Jaguar cars, trucks and SUVs Jeep cars, trucks and SUVs Kia cars, trucks and SUVs Lamborghini cars, trucks and SUVs Land Rover cars, trucks and SUVs Lexus cars, trucks and SUVs Lincoln cars, trucks and SUVs Lotus cars, trucks and SUVs Maserati cars, trucks and SUVs Maybach cars, trucks and SUVs MAZDA cars, trucks and SUVs McLaren cars, trucks and SUVs Mercedes-Benz cars, trucks and SUVs Mercury cars, trucks and SUVs MINI cars, trucks and SUVs Mitsubishi cars, trucks and SUVs Nissan cars, trucks and SUVs Oldsmobile cars, trucks and SUVs Plymouth cars, trucks and SUVs Pontiac cars, trucks and SUVs Porsche cars, trucks and SUVs RAM cars, trucks and SUVs Rolls-Royce cars, trucks and SUVs Saab cars, trucks and SUVs Saturn cars, trucks and SUVs Scion cars, trucks and SUVs smart cars, trucks and SUVs SRT cars, trucks and SUVs Subaru cars, trucks and SUVs Suzuki cars, trucks and SUVs Tesla cars, trucks and SUVs Toyota cars, trucks and SUVs Volkswagen cars, trucks and SUVs Volvo cars, trucks and SUVs Yugo cars, trucks and SUVs
RESEARCH BY STYLE
AWD/4WD
Commercial
Convertible
Coupe
Hatchback
Hybrid/Electric
Luxury
Sedan
SUV/Crossover
Truck
Van/Minivan
Wagon
ADDITIONAL MODEL INFORMATION

author photo by Autotrader December 2010

When Aung San Suu Kyi, a Burmese pro-democracy leader who was locked up under house arrest in Burma for almost 15 of the past 21 years, was released on November 13, 2010, Olivier Francois, Head of Marketing for Chrysler and Fiat, received a note from the Minister of Foreign Affairs in Washington expressing appreciation for Fiat and Chrysler’s corporate support of the cause. But when Francois, as reported by the Detroit News, got an email from the Dalai Lama, asking Fiat to participate in a commercial celebrating the release of Aung San Suu Kyi, he didn’t skip a beat.

Fiat SpA, a partner of Chrysler Group LLC, shot the commercial with the Dalai Lama in Hiroshima in November of 2010, where his holiness was addressing the 11th World Summit of Nobel Peace Laureates.

Getting politically involved is not new to Francois. Francois, Fiat and Chrysler took on the cause a year ago with a TV commercial starring the Chrysler 300 and well-known peace activists asking for the release of Aung San Suu Kyi, who is a noted Nobel peace prize laureate. Not exactly a win-win for Francois, the ad, a knock-off of another Fiat ad appealing for her freedom, was released around the same time as Chrysler was asking the government for a bailout. Talk about poor timing! The ad got a thumbs down for using taxpayer dollars to pay an Italian ad agency for what they felt was a copy of the Fiat ad.

Chrysler didn’t back down, suggesting that the commercial didn’t cost them a penny because the ad agency and talent all donated their time. Nevertheless, the ad was pulled in the US.

Apparently, Olivier Francois doesn’t take no for an answer. In 2008, Francois did an ad for the Lancia Delta with activist and actor Richard Gere. Gere, who is pro-Tibet, appeared in the spot that aired in Italy, driving the Lancia Delta from Hollywood to Tibet in 30 seconds. China wasn’t exactly pleased. The Fiat group duly apologized.

Now, about that ad with the Dalai Lama. It was shot, edited and is already airing. Francois didn’t want to give anyone a chance to complain.

RELATED INVENTORY
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2010 Chrysler Town & Country Touring
Used 2010 Chrysler Town & Country
$6,995
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2010 Chrysler Town & Country Limited
Used 2010 Chrysler Town & Country
$8,396
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2010 Chrysler 300 S
Used 2010 Chrysler 300
$6,495
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2010 Chrysler Town & Country Touring
Used 2010 Chrysler Town & Country
$9,988
This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
At the Request of the Dalai Lama, Chrysler and Fiat Mix Cars and Politics - Autotrader