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Audi Beats Its Own Best Sales Record

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author photo by Autotrader December 2010

With December just half over, Audi has already announced that 2010 was its best-ever year for sales in the United States. On Monday, the German automaker recorded its 93,507th transaction of 2010, besting its previous annual record of 93,506 sales set in 2007.

Audi’s sales in 2010 were especially increased over recession-ridden 2009 numbers, bolstered by several recently-updated products including the Q5 SUV, A5 coupe and convertible, and A4 sedan and wagon – as well as the newly-redesigned A8 luxury sedan, which hit dealers last month.

“This is truly an historic moment for Audi as the brand continues on its established course to become the most successful premium brand in the U.S. and globally,” said Johan de Nysschen, Audi of America’s president. “Setting a new sales record reflects on the exceptional work done by the Audi team and our dealer partners. But credit for this achievement also belongs to the American premium car consumer who is choosing the advantages of Audi engineering innovations.”

Its one-year sales record now shattered, Audi has its eyes set on achieving a new milestone: 100,000 sales this year. According to Mark Del Rosso, Audi of America’s chief operating officer, reaching that number should be a cinch.

“We are on target to surpass the 100,000 mark,” said Del Rosso. “And with an energized dealer body and exciting new products still to come, we believe that topping the new record is our next objective.”

Despite better-than-ever U.S. sales volumes, the American market is still just Audi’s fourth-largest, lagging behind China, Germany, and the United Kingdom. In those markets, Audi sells several models not seen in the United States, such as the tiny A1, the A7 sedan, and SUV-style versions of the A4 and A6 station wagons, known as the Allroad – a model abandoned after 2005 in the U.S. market. Noting a gap in global product lines, Audi has committed to bringing several new models stateside in the coming months, as well as expanding its range of diesel engines available for the U.S. market.

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Audi Beats Its Own Best Sales Record - Autotrader