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Audi CEO to Talk Tech at CES Convention

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author photo by Autotrader December 2010

The world of the automobile is becoming increasingly gadget-filled, with today’s cars possessing features to help you change lanes, make calls, back up, and listen to music. So it makes sense for the keynote speaker at the world’s largest technology tradeshow to come from Audi – an automaker especially known for cutting edge technology and gadgetry.

The Consumer Electronics Show, which draws more than 100,000 attendees to Las Vegas every January, will feature Audi chairman Rupert Stadler as its 2011 keynote speaker. Stadler joins technology wizards like Microsoft chief executive Steve Ballmer, Samsung president Boo-Keun Yoo, and Verizon chief executive Ivan Seidenberg as a speaker at next year’s show, put on by the Consumer Electronics Association.

“Through Rupert Stadler’s leadership, Audi has become a global leader in the automotive industry, providing customers with a high-quality driving experience through innovative design and technology,” said CEA chief executive Gary Shapiro, explaining his organization’s motives for selecting Stadler as the show’s keynote speaker.

Indeed, Audi has become a force in automotive technology since Stadler’s ascension to chairman of the German automaker’s Board of Management in 2007. For instance, Audi’s redesigned A8 boasts features such as adaptive cruise control with a stop-and-go feature, bringing the car to a complete stop in traffic – then starting it again when the vehicle in front begins moving. And the automaker’s recently updated in-car media and navigation system, MMI, is considered among the best in the industry for its appealing presentation and ease of use – including handwriting recognition.

Stadler won’t be the first auto-industry executive to speak at the Consumer Electronics Show. Ford’s chief executive Alan Mulally headlined the 2010 show, speaking about technological advancement at the Blue Oval – and especially Ford’s touted SYNC communications and entertainment system. Nonetheless, Stadler’s speech will be particularly intriguing due to Audi’s technologically cutting-edge position in the industry.

“I am pleased … to have the opportunity to present the holistic approach and the expertise of our company to those visiting the show,” said Stadler, whose January 6 speech kicks off the first day of the three-day show, which boasts nearly 3,000 exhibitors.

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Audi CEO to Talk Tech at CES Convention - Autotrader