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Audi has Better Facebook Fans than Bieber

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author photo by Autotrader May 2011

There’s no question that teen heart throb Justin Bieber and pop sensation Lady Gaga are popular on Facebook. Although each of those performers have more than 25-million-plus likes, or fans, on Facebook, Audi USA fans on the social networking site are much more engaged even though the automaker has only some 3.2-million fans.

Visibli, a Toronto outfit that helps companies expand their digital audiences, analyzed more than 200 million fans on Facebook in February and March to investigate engagement across different types of fan pages.

Visibli reviewed pages with over 100,000 likes and Audi got more than 225 likes per 100,00 fans for each posting, topping some of the most popular artists, including Bieber, who ranked second, and Lady Gaga, fourth. Rapper Chamillionaire was third and American Airlines fifth.

Visibli CEO and co-founder Saif Ajani was astonished at the findings, telling AutoTrader.com: “It’s surprising because a lot of celebrities and artists have a lot of fans, so people assume they are the most engaging brands on Facebook or on social media in general.” But, he added, if you equalize the number of fans, Audi gets more likes per post.

Audi USA’s popularity is also stunning, considering that Visibli research also revealed that Facebook pages for artists and musicians scored notably higher than pages for brands or media. The average artist’s post got 92 likes, or almost twice the number for brands or media, which average 54 and 57 likes respectively, Visibli found. Artists generated 17 comments per 100,000 fans, while brands just nine and media 43 comments per 100,000 likes.

Audi is not a client of Visibli, which developed the Engagement Bar that helps marketers link from other web pages to their own sites.

When told about the results of the study by AutoTrader, Doug Clark, general manager of customer strategy and engagement at Audi, said the research “confirms what we already knew- that Audi fans are deeply passionate about our cars and our brand.”

Audi, working with its social media agency M80, “doesn’t have a secret formula,” Clark said, but works hard to give our fans the content they like best and to personally engage with them as much as possible.”

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Audi has Better Facebook Fans than Bieber - Autotrader