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Audi Plans to Bring More Diesel Engines to the USA

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author photo by Autotrader March 2011

As oil prices rise all over the world and concerns over the environment become more prevalent, car manufacturers are looking for different ways to meet the growing demand for efficient cars. Toyota has the Prius, Chevy has their Volt and Audi has their efficiency ace; the diesel engine.

Audi announced it is going to triple the number of diesel powered vehicles in its US Lineup. The statement was made in a press conference earlier this week.

Right now, the only Four Ring diesels in the lineup are the A3 hatchback and Q7 full-size SUV. The plan is to offer three new diesel options in the near future with a fourth coming later.

The new cars to offer diesel engines will be the Q5 midsize SUV, along with the A6 and A8 sedans. The US version of the A4 cannot yet accommodate the European diesel engine, so prospective buyers will have to wait until around 2015, when the car is set for a redesign.

Audi said they are eventually going to offer hybrid options on these cars as well.

For those who are looking to kick the petroleum habit altogether, Audi plans to sell their first all-electric car based on the R8 super car in 2013.

Diesels are the go-to choice for the budget and efficiency minded masses in Europe, but they have been far from popular in America. Public perception of the diesel engine stateside was ruined in the '70s when smoke spewing, smelly diesels were the norm.

Diesel technology has improved exponentially since then, and Audi has spearheaded that movement. The company claims its TDI clean diesel engines consume up to 40 percent less fuel than comparable gasoline powered cars.

The German manufacturer has famously dominated the European endurance racing world with their diesel powered R10 and R15 race cars, taking 49 wins between the two of them.

The racing is surely a marketing move, but Audi has reportedly spent up to $15 million a year on developing the cars, and is adamant that the racing technology trickles down into their road cars.

Whatever the reasoning, it's apparent that Audi is fully committed to diesel power and would love to see more of these cars in driveways all across the United States.

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Audi Plans to Bring More Diesel Engines to the USA - Autotrader