Car News

AutoTrader New Car Buyers Turning Away From Japanese Cars

RELATED READING
RESEARCH BY MAKE
Toyota cars, trucks and SUVs Ford cars, trucks and SUVs Honda cars, trucks and SUVs Chevrolet cars, trucks and SUVs Jeep cars, trucks and SUVs Nissan cars, trucks and SUVs BMW cars, trucks and SUVs Volkswagen cars, trucks and SUVs Mercedes-Benz cars, trucks and SUVs
Acura cars, trucks and SUVs Alfa Romeo cars, trucks and SUVs AMC cars, trucks and SUVs Aston Martin cars, trucks and SUVs Audi cars, trucks and SUVs Bentley cars, trucks and SUVs BMW cars, trucks and SUVs Bugatti cars, trucks and SUVs Buick cars, trucks and SUVs Cadillac cars, trucks and SUVs Chevrolet cars, trucks and SUVs Chrysler cars, trucks and SUVs Daewoo cars, trucks and SUVs Datsun cars, trucks and SUVs DeLorean cars, trucks and SUVs Dodge cars, trucks and SUVs Eagle cars, trucks and SUVs Ferrari cars, trucks and SUVs FIAT cars, trucks and SUVs Fisker cars, trucks and SUVs Ford cars, trucks and SUVs Freightliner cars, trucks and SUVs Genesis cars, trucks and SUVs Geo cars, trucks and SUVs GMC cars, trucks and SUVs Honda cars, trucks and SUVs HUMMER cars, trucks and SUVs Hyundai cars, trucks and SUVs INFINITI cars, trucks and SUVs Isuzu cars, trucks and SUVs Jaguar cars, trucks and SUVs Jeep cars, trucks and SUVs Kia cars, trucks and SUVs Lamborghini cars, trucks and SUVs Land Rover cars, trucks and SUVs Lexus cars, trucks and SUVs Lincoln cars, trucks and SUVs Lotus cars, trucks and SUVs Maserati cars, trucks and SUVs Maybach cars, trucks and SUVs Mazda cars, trucks and SUVs McLaren cars, trucks and SUVs Mercedes-Benz cars, trucks and SUVs Mercury cars, trucks and SUVs MINI cars, trucks and SUVs Mitsubishi cars, trucks and SUVs Nissan cars, trucks and SUVs Oldsmobile cars, trucks and SUVs Plymouth cars, trucks and SUVs Pontiac cars, trucks and SUVs Porsche cars, trucks and SUVs RAM cars, trucks and SUVs Rolls-Royce cars, trucks and SUVs Saab cars, trucks and SUVs Saturn cars, trucks and SUVs Scion cars, trucks and SUVs smart cars, trucks and SUVs SRT cars, trucks and SUVs Subaru cars, trucks and SUVs Suzuki cars, trucks and SUVs Tesla cars, trucks and SUVs Toyota cars, trucks and SUVs Volkswagen cars, trucks and SUVs Volvo cars, trucks and SUVs Yugo cars, trucks and SUVs
RESEARCH BY STYLE
AWD/4WD
Commercial
Convertible
Coupe
Hatchback
Hybrid/Electric
Luxury
Sedan
SUV/Crossover
Truck
Van/Minivan
Wagon

author photo by Autotrader April 2011

Last month’s Japanese earthquake and subsequent nuclear disaster triggered difficult times for many of the country’s residents, travelers, and businesses. Among the hardest hit were auto manufacturers, who have seen a vast downturn in production due to damaged factories and infrastructure. According to a recent AutoTrader survey, new car shoppers are taking note – and they’re beginning to shift away from Japanese cars.

The survey polled 634 AutoTrader new vehicle shoppers to find out how the crisis in Japan is impacting their consideration of Japanese vehicles. Nearly 20 percent of respondents said that they have lower or discontinued interest in Japanese vehicles due to the disaster. Another five percent reported they had completely abandoned any interest in vehicles from the country.

The survey also tried to identify buyer motives for walking away from Japanese cars, discovering that those with diminished interest were primarily concerned with increased vehicle prices and parts shortages. Japanese automakers have been struggling with the issue of parts availability since the disaster, with Toyota even going so far as to ration its spare parts supply among dealers to prevent hoarding.

So which automakers are picking up the car shoppers abandoning the Japanese brands? Not surprisingly, the primary recipients of interest from buyers once hot on Japanese cars are American automakers, although a third of respondents said their consideration for vehicles from other countries had not increased.

While the disaster has obviously impacted Japanese automakers, American companies have also been affected, scaling back production and, in some cases, temporarily laying-off workers. Ford and Chrysler even asked dealers to stop ordering black and red cars, since the paint ingredients for those colors were manufactured in Japan.

While Japanese car production has seen severe cuts, most of the country’s car manufacturers are trying vigorously to regain full capacity. Nonetheless, both Toyota and Honda remain in a production slowdown, which the automakers say could extend as far as June.

This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
AutoTrader New Car Buyers Turning Away From Japanese Cars - Autotrader