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BMW X3 Designed by Martha Stewart is Up for Grabs

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author photo by Autotrader December 2010

Martha Stewart in a onesie mechanic’s suit? That’s right. The domestic diva is getting into auto design. Recently, Martha and her crew at “The Martha Stewart Show” visited BMW’s South Carolina manufacturing plant and Performance Center to oversee the building of her BMW X3, sports activity vehicle. To note, BMW’s South Carolina plant is the exclusive production home to all X5 and X3 Sports Activity Vehicles and X6 Sports Activity Coupes.

Using BMW’s “Dream It. Build It. Drive It” program’s “Build Your Own” online tool, Martha customized her car choosing from 70 million configurations. She dressed up the X3 xDrive35i with a sparkling bronze metallic paint job, sand beige nevada leather interior with fineline wave wood trim. The 3.0 liter 6-cylinder twin- turbo all-wheel-drive is also loaded with a sports package which includes star spoke 19 inch alloy wheels, a top view camera giving a 360 degree view of the car, heated front/rear seats and a heated steering wheel.

After tricking out her wheels to the max (to the tune of $55,300), the TV mogul tested out a similar vehicle at the BMW Performance Center track. She experienced the skid pad, took on the slalom course and finished up with a few hot laps.

This story has a happy ending. On the December 14 “ Martha Stewart Show” Martha announced that after the New Year, she (along with BMW) would offer up her vehicle to one lucky winner. For more information, stay tuned to Martha’s website and show.

If you’re interested in buying one, the second generation BMW X3 will be in showrooms in January 2011. To experience the tool for yourself, visit www.bmwusa.com/X3 and click on “Build Your Own.”

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This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
BMW X3 Designed by Martha Stewart is Up for Grabs - Autotrader