Car News

BMW's Mobile App Think Tank Moves to New York City

RELATED INVENTORY
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2011 BMW 5 Series Sedan
Used 2011 BMW 5 Series
$15,597
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2011 BMW 3 Series Coupe
Used 2011 BMW 3 Series
$12,995
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2011 BMW 3 Series Sedan
Used 2011 BMW 3 Series
$9,418
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2011 BMW 1 Series M
Used 2011 BMW 1 Series M
$58,500
RELATED READING
See all BMW any articles
RESEARCH BY MAKE
Toyota cars, trucks and SUVs Ford cars, trucks and SUVs Honda cars, trucks and SUVs Chevrolet cars, trucks and SUVs Jeep cars, trucks and SUVs Nissan cars, trucks and SUVs BMW cars, trucks and SUVs Volkswagen cars, trucks and SUVs Mercedes-Benz cars, trucks and SUVs
Acura cars, trucks and SUVs Alfa Romeo cars, trucks and SUVs AMC cars, trucks and SUVs Aston Martin cars, trucks and SUVs Audi cars, trucks and SUVs Bentley cars, trucks and SUVs BMW cars, trucks and SUVs Bugatti cars, trucks and SUVs Buick cars, trucks and SUVs Cadillac cars, trucks and SUVs Chevrolet cars, trucks and SUVs Chrysler cars, trucks and SUVs Daewoo cars, trucks and SUVs Datsun cars, trucks and SUVs DeLorean cars, trucks and SUVs Dodge cars, trucks and SUVs Eagle cars, trucks and SUVs Ferrari cars, trucks and SUVs FIAT cars, trucks and SUVs Fisker cars, trucks and SUVs Ford cars, trucks and SUVs Freightliner cars, trucks and SUVs Genesis cars, trucks and SUVs Geo cars, trucks and SUVs GMC cars, trucks and SUVs Honda cars, trucks and SUVs HUMMER cars, trucks and SUVs Hyundai cars, trucks and SUVs INFINITI cars, trucks and SUVs Isuzu cars, trucks and SUVs Jaguar cars, trucks and SUVs Jeep cars, trucks and SUVs Kia cars, trucks and SUVs Lamborghini cars, trucks and SUVs Land Rover cars, trucks and SUVs Lexus cars, trucks and SUVs Lincoln cars, trucks and SUVs Lotus cars, trucks and SUVs Maserati cars, trucks and SUVs Maybach cars, trucks and SUVs Mazda cars, trucks and SUVs McLaren cars, trucks and SUVs Mercedes-Benz cars, trucks and SUVs Mercury cars, trucks and SUVs MINI cars, trucks and SUVs Mitsubishi cars, trucks and SUVs Nissan cars, trucks and SUVs Oldsmobile cars, trucks and SUVs Plymouth cars, trucks and SUVs Pontiac cars, trucks and SUVs Porsche cars, trucks and SUVs RAM cars, trucks and SUVs Rolls-Royce cars, trucks and SUVs Saab cars, trucks and SUVs Saturn cars, trucks and SUVs Scion cars, trucks and SUVs smart cars, trucks and SUVs SRT cars, trucks and SUVs Subaru cars, trucks and SUVs Suzuki cars, trucks and SUVs Tesla cars, trucks and SUVs Toyota cars, trucks and SUVs Volkswagen cars, trucks and SUVs Volvo cars, trucks and SUVs Yugo cars, trucks and SUVs
RESEARCH BY STYLE
AWD/4WD
Commercial
Convertible
Coupe
Hatchback
Hybrid/Electric
Luxury
Sedan
SUV/Crossover
Truck
Van/Minivan
Wagon
ADDITIONAL MODEL INFORMATION

author photo by Autotrader April 2011

BMW has decided to add an app or two to the Big Apple. A new subsidiary called BMW i Ventures, which launched this February with an investment fund of up to $100 million, has the goal of developing mobility solutions for the world’s biggest cities.

The fund’s first investment was in MyCityWay, location-aware apps for smart phones that provide users with urban transportation solutions 24/7. The app offers navigation information from public transportation, parking and entertainment to tips for a local Chinese restaurant or a wireless hotspot. The app is also a way to network with other users to find a favorite lunch location, keep tabs on apartments for rent or check a live traffic feed before leaving for work.

Last year, the MyCityWay app was one of the winners of New York City’s inaugural BigApps awards, an event held by the NYC, with Mayor Bloomberg and the Economic Development Corporation (EDC). BMW serves as a strategic partner for the event. The contest challenges software designers to develop applications for both web and mobile devices to make it easier and more fun to work and live in the city.

When Auto Trader spoke with Joerg W. Reimann, BMW iVentures managing director last week, he was in NYC helping to give out awards (and prize money) for NYC BigApps second competition.

The grand prize went to Roadify iPhone App, a program that alerts users to the latest subway, bus, or driving conditions by adding real-time updates from commuters on top of official transit data. The second prize was given to Sportaneous, an app that harnesses location-based technology to organize sports games at any time, providing lists of nearby public sports facilities and ways to join games that suit the user’s schedule, location, and skill level.

The BigApps awards are right in sync with the company’s thinking. “We are aiming for a whole variety of services under BMW i Venture’s umbrella,” noted Reimann.

As a result, BMW I Ventures has chosen New York to set up shop. “We had the potential to establish BMW i Ventures headquarters in a number of the world’s mega cities but we chose New York City because it is one of the world’s most complex and vibrant cities as well as for its sheer level of talent and creativity,” said Reimann. “We also credit Mayor Michael R. Bloomberg and the Economic Development Corporation (EDC) for creating a welcoming environment and nurturing the City’s tech scene.”   

BMW i Ventures is in the process of scouting for lab space in the Big Apple. “It will be an incubator approach where we can create interesting start ups and ideas and invite other emerging companies to join us,” Reimann added.

“BMW is the coolest brand in the world. We look at the trends and we realize that urban mobility is the future. We want to shape this segment of mobility services…this is our unconventional, innovative approach… we need to satisfy the needs in growing cities.”

For more information visit: MyCityWay.com

RELATED INVENTORY
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2011 BMW 5 Series Sedan
Used 2011 BMW 5 Series
$15,597
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2011 BMW 3 Series Coupe
Used 2011 BMW 3 Series
$12,995
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2011 BMW 3 Series Sedan
Used 2011 BMW 3 Series
$9,418
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2011 BMW 1 Series M
Used 2011 BMW 1 Series M
$58,500
This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
BMW's Mobile App Think Tank Moves to New York City - Autotrader