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Chevrolet Celebrates 100 with the 2012 Corvette Centennial Edition

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author photo by Autotrader April 2011

To celebrate 100 years of history, Chevrolet is pushing its street cred with a seductive new entry, the Centennial Edition 2012 Corvette. It is everything you would expect of a Vette commemorating Chevrolet’s racing heritage. The body, ornamented in satin-black graphics, is painted a smoking Carbon Flash Metallic.

To get a historical perspective, the Swiss-born Louis-Joseph Chevrolet, co-founder of the Chevrolet Motor Car Company in 1911, was a noted race car driver in the U.S. As a young man, Chevrolet repaired bicycles and later raced them. He eventually built and sold his own bicycle, the Frontenac, a name that was ultimately used for his race cars and company.

Before the turn of the century, Chevrolet moved to the U.S. where he made a living doing everything from chauffeuring and repairing cars and bicycles to working at Fiat in Manhattan. In 1902, Chevrolet parlayed his noteworthy mechanical skills into automobile racing where he maintained a long history of record setting wins. In 1921, after Chevrolet’s brother was killed in a racing accident, he vowed never to race again.

Chevrolet co-founded the Chevrolet Motor Company in Detroit in 1911. He went on to create the Frontenac Motor Corporation in 1916, which built Ford Model T Racers, otherwise known as “Fronty” Fords.

A note: Chevrolet’s logo, a stylized Swiss Cross, was chosen to honor the co-founder’s parents’ homeland.

Fast forward to 2012 and take a look at the edgy Centennial Edition Corvette. The vehicle sits on wheels constructed of lightweight cast-spun aluminum, tricked out with a thin red pinstripe around the perimeter. The wheels are specific to the respective Corvette models, including 18-inch/19-inch for Coupe, Convertible and Grand Sport and 19-inch/20-inch for Z06 and ZR1.

“Racing and performance are the roots of Chevrolet, a tradition carried forward today by Corvette,” said Rick Scheidt, vice president of Chevrolet marketing. “The Centennial Edition not only celebrates our 100 years, it once again pushes Corvette forward for a new generation of sports car fans.

“Louis Chevrolet was a fearless racing pioneer who also designed our first car. Corvette is a natural fit to honor that legacy, while creating a compelling new package for sports car drivers.”

The legacy sports car’s package includes an exciting interior with an Ebony leather-wrapped instrument panel and doors, and trendy red stitching on the steering wheel, seats, console and shifter. The microfiber suede accents on Centennial Edition seats, steering wheel, shifter and armrests were first used on the 2011 Z06 Carbon Limited Edition.

The Centennial Edition also features special badges signifying Chevrolet’s racing history. A graphic logo displaying an iconic image of Louis Chevrolet appears on the B-pillars, the center caps of the wheels and the middle of the steering wheel. The seat headrests also carry an embossed Centennial logo. And there’s one other detail. The company’s historic logo – the crossed flags badge – has been updated for this edition. The traditional fleur-de-lis symbol has been replaced by “100.”

The Chevrolet Centennial Edition will be available on all Corvette models using order code ZLC. Pricing will be released this summer prior to the start of availability.

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This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
Chevrolet Celebrates 100 with the 2012 Corvette Centennial Edition - Autotrader