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Chevrolet Expands Military Discount

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author photo by Autotrader May 2011

May is officially recognized as National Solider Appreciation Month, and to celebrate that designation, Chevrolet is expanding its military discount throughout the month, giving soldiers and their families a better chance to buy a new Chevrolet.

While the traditional General Motors military discount applies to all active duty members of the US Air Force, Army, Navy, Marines, National Guard, Coast Guard and their spouses, the discount will also be applicable to retirees throughout May. That gives active members of the military and veterans a chance to save between $500 and $4,000 on a new Chevrolet car or truck, depending on the model and its MSRP.

Also in conjunction with National Soldier Appreciation Month, Chevrolet will donate $100 for each vehicle sold in May with a military discount to the charity Cell Phones for Soldiers. Since its inception, the group, which collects old cell phones to donate to overseas soldiers, has provided more than 114 million minutes of free calls home for US troops.

“We are committed to offering military professionals and their family members the best value in the industry,” said Dan Akerson, GM’s chairman and chief executive. “As a former Navy man, I hold the highest regard for the men and women of our armed forces – past and present – who help keep our country safe and preserve our precious liberties.”

According to General Motors, its military discount provided reduced prices for more than 70,000 sales in 2010 alone, working out to a cumulative value of around $60 million. The program also provides a $750 discount for members of USAA, a financial services provider specializing in loans to the military community.

Beyond expanding service to retirees and donating to charity, Chevrolet will also roll out one non-monetary aspect of the military discount to customers in May. For no additional cost, anyone using a military discount during the month has the option of adding an “honor” badge to their car featuring a small yellow ribbon and “honor” script. Chevrolet hopes the badges provide soldiers and veterans alike with a subtle recognition of their important service.

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Chevrolet Expands Military Discount - Autotrader