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Chevy Takes Mommy Bloggers on a Holiday Cruze

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author photo by Autotrader December 2010

What do moms think of the new Chevrolet Cruze compact sedan? Chevy decided to find out by asking some Atlanta mommy bloggers to get behind the wheel for a night.

Mommy bloggers are part of a growing trend of consumers turned publishers, reviewing the products they use, restaurants they visit and more. Their audiences may be small, but their opinions can carry a lot of weight with their website visitors and Twitter followers.

Many businesses are seeking ways to cultivate this army of micro-influencers and Chevrolet is no exception. Which is why it invited 10 of these local bloggers to take the Cruze for a tour of Atlanta's Lake Lanier's Magical Night of Lights – seven miles of colorful holiday displays.

Jennie Ecclestone, GM's Assistant Manager for Southeast Regional Communications, was on hand to welcome the moms. She explained Chevy's reason for reaching out to them. "The Cruze is a car that moms might not consider. The best way to change that is to get them in the vehicle so they can try it."

We rode along with Desi Glaze and her husband Darren. Desi's blog, weeshare.net, documents life with her two-year-old daughter and provides tips for other moms. Our Cruze was the base LS model. For a starting price of just $16,275 (add $925 for the six-speed automatic transmission), the Cruze LS offers 10 standard airbags (four more than the closest competitor), stereo with MP3 controls and OnStar with navigation (free for a year), but not much else. The side mirrors are manually operated, there's no cruise control and no lights for the vanity mirrors, which might be important to moms on the go. The Glazes were disappointed that the LS lacked a lot of the amenities found on their Acura TL, but did appreciate the Cruze's quiet ride and excellent fuel economy. Space in back is adequate for adults, but was tight behind six-footer Darren. Desi also worried that the standard cloth seats wouldn't hold up to the terrors of a two-year-old.

Fortunately it doesn't cost a lot more to add extra features. The 1LT trim starts at $18,175 and includes standard automatic transmission, a turbocharged engine and power mirrors. Stepping up to the 2LT costs $20,675 and adds features that are more commonly found on premium vehicles, such as heated leather seats with power adjustments, Bluetooth hands-free calling and steering wheel controls.

Mom Lei Sako, who runs EveryMomHasHerDay.com, drove the top-of-the line LTZ. With a starting price of $21,975 it includes 18-inch wheels, dual-zone climate control and rear parking sensors. Lei bought a Scion tC coupe before her one-year-old son was in the picture, and she appreciated how easy it was to put a baby seat in the Cruze.

So what do moms think of the Cruze? Read the guest review by Desiree Peeples of MommyReporter.com to find out.

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This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
Chevy Takes Mommy Bloggers on a Holiday Cruze - Autotrader