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Chrysler Dealers to Service the Competition

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author photo by Autotrader April 2011

As of Wednesday, you now have one more option when taking your car in for service: a Chrysler dealership. The automaker announced in a press release that it will begin officially servicing cars from competitive makes later this month, thanks to a new agreement with parts supplier, Magneti Marelli.

According to Chrysler, the agreement brings more than 3,000 parts from 26 product lines to its service portfolio, giving dealers the ability to fully service up to 85 percent of all cars on the road. Chrysler says that the deal, which also includes Shell Lubricants and the automaker’s own parts supplier, Mopar, will allow dealers to work on cars made by General Motors, Ford, Toyota, Honda, Nissan, Hyundai, and Kia.

“For customers with competitive vehicles, Mopar’s agreement with Magneti Marelli and Shell Lubricants effectively creates one-stop service shops at our Chrysler Group dealerships,” said Pietro Gorlier, Mopar’s president and chief executive. “And with the addition of 3,000 quality-tested parts, our dealership network will now have the ability to fully service customers who drive into our service lanes with competitive vehicles.”

Chrysler says that last year, more than 2.6 million customers with competitive vehicles visited Chrysler service departments for light maintenance, including oil changes and tire rotations. The automaker hopes the new program will entice even more customers with competitive makes to visit, and for more comprehensive services. According to Chrysler, service for competitive makes will include brakes, shocks, struts, oil filters, air filters, cabin filters, and fuel filters, with parts for other competitive brands in the pipeline.

Servicing competitive makes is just one of many changes coming to Chrysler service departments in the near future. The automaker is also pushing dealers to increase weekend service hours, noting that dealerships with Saturday service have increased overall service business by 20 percent. Chrysler has even asked dealers to offer Sunday service hours, which has been traditionally uncommon in the automotive industry.

“After introducing a number of initiatives to improve service for our customers, including … extended service hours during weekdays and weekends, taking cars of customers with competitive vehicles is the next frontier,” added Gorlier.

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Chrysler Dealers to Service the Competition - Autotrader