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Facebook Fans Pick Mayhem for Mustang

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author photo by Autotrader June 2011

Automakers often contract professional naming firms or brand experts in a search for new car names.

But Ford turned to its 1.4 million fans on the Mustang Facebook page to help pick a new name for the new V6 performance package on the 2012 Mustang. The votes are in: the special edition of the 2012 Mustang V6 is called the Mayhem Mustang.

The Mayhem package includes a 3.7-liter V6 engine generating 305 horsepower, paired with a 6-speed manual transmission with fuel economy estimated at 19 mpg city and 29 highway. Ford says the Mayhem borrowed many parts from the V8-powered GT model. The Mayhem receives numerous suspension and body-stiffening upgrades to deliver great handling and performance, including the GT's front struts, rear shocks and springs. The Mayhem package also includes enhanced front and rear brake calipers and special friction pads for faster stops. And it gets special exterior badging, unique 19-inch wheels and Pirelli performance tires for better grip.

The Mayhem package is expected to add around $2,000 to the price of a 2012 Mustang V6, which starts just under $23,000.

Ford's Brian McClary, social and emerging media specialist, said the naming contest "let us engage with fans by letting them have a say, and it helped build awareness for the package."

As part of the naming expedition on Facebook, the automaker announced a contest late last year offering a three-year lease on the Mayhem Mustang to the person who submitted the winning moniker. Entrants were encouraged to then reach out to their social-media contacts to vote for their name. Once the top five vote getters were in, Ford took over, checking each name for any trademark issues before picking the winner

Nearly 6,700 Mustang fans installed the "You Name It" app that let them participate in the contest. The Mayhem name was submitted by Jeremy Marler of Charlotte, North Carolina. He wins a three-year lease on the car.

Ford says it will use the Mayhem name on all of the model's sales, marketing and communication materials.

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Saving this vehicle to yourMy Autotrader account
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Used 2012 Ford Mustang GT Coupe
Used 2012 Ford Mustang
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Saving this vehicle to yourMy Autotrader account
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Used 2012 Ford Mustang GT
Used 2012 Ford Mustang
$21,888
Saving this vehicle to yourMy Autotrader account
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Used 2012 Ford Mustang Boss 302 Coupe
Used 2012 Ford Mustang
$31,577
Saving this vehicle to yourMy Autotrader account
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Used 2012 Ford Mustang Premium Coupe
Used 2012 Ford Mustang
$8,995
This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
Facebook Fans Pick Mayhem for Mustang - Autotrader