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Ford Fiesta Shows Personality

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author photo by Autotrader March 2011

Want to show some personality in your 2012 Fiesta? How about a body wrap with a pink cityscape or orange circles?

Back by popular demand, the Ford Fiesta is introducing three new accessory packages for the 2012 model – two for the inside and one for the outside.

It’s what Fiesta fans want. Forty percent of their buyers purchase at least one accessory and over 26,000 items have been sold.

“Personalization has been key since the Fiesta launched, and with the new packages we’re featuring the latest design trends so customers can do even more with their car,” said Lew Echlin, Global Car marketing manager.

Sheryl Connelly, manager of Ford Global Trends and Futuring, added, “The appeal of accessories reflects on other trends in society, including the desire to personalize phones, computers and clothing. People don’t customize to stand out from the crowd; they do it to create a more meaningful connection.”

Feeling racy? The premium sport appearance package takes cues from the European Focus with Tuxedo Black paint on the side mirrors, headlamps, grille surround and license plate holder.

The fashion influenced Fiesta SEL and SES models show off high-contrasting interior accent colors in Oxford White or Race Red.

“The inspiration for this package is mainly a result of the trends we’re seeing in fashion,” explained Mark Conforzi, chief designer, Ford Vehicle Personalization. “Designers like Stella McCartney use bold, contrasting color similar to these interior packages, adding a one-of-a-kind design that looks amazing.”

The bright contrasting color is featured in places like the center stack, door panels and vent trim rings. The theme is also used on leather seat cushions and seatbacks with contrast-color seams on bolsters, head restraints and seat surfaces.

There are also seven choices of mood lighting that can be displayed on an illuminated gear indicator shift knob (with a digital gear display), doorsill plates or in the foot wells.

Another fun addition – the rear roof spoiler can also be painted in a contrasting color. You can also brand your car with a body-side tattoo graphic in black or silver that spells out “Fiesta”.

For those customers ready to wrap up their Fiestas in funky visuals, Ford Custom Graphics offers over 22 designs including; hex black, dots black, racing stripes, city pink, hypnose orange, flash blue and round zig orange.

And if you want to get all Zen about your Fiesta, there’s a wrap that says, “Keep calm and drive on.”

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Saving this vehicle to yourMy Autotrader account
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Used 2011 Ford Fiesta SE Sedan
Used 2011 Ford Fiesta
$6,999
Saving this vehicle to yourMy Autotrader account
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Used 2011 Ford Fiesta SES Hatchback
Used 2011 Ford Fiesta
$9,000
This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
Ford Fiesta Shows Personality - Autotrader