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author photo by Autotrader March 2011

In an effort to stay ahead of the rapidly changing electric car curve, Ford has launched a Facebook page dedicated to their electrification efforts. Billed as a place where "passionate enthusiasts" and "curious consumers" alike can mingle and discuss pertinent topics, Ford continues its push to make the concept of electric cars as normal as pumping gas.

Available at facebook.com/FordElectricVehicles, Ford says the page helps consumers figure out what kinds of electrified vehicles will best suit their lifestyles – and given that Ford is introducing five new ones by 2012, the company clearly hopes it will steer people to Ford products.

"Launching a Ford-specific electrified vehicle Facebook page allows us to create a forum for discussion and a place where we can interact with fans," said David Finnegan, Ford electric vehicles marketing manager.

Building on the direct consumer interactions that social media sites like Facebook offer, Ford says the new page will make it possible for any consumer to immediately become part of the forum and have questions answered by experts.

The new Facebook page is a direct result of the efforts of Ford's social media guru, Scott Monty. "We're committed to engaging in an ongoing dialogue with our fans in a way that provides value for the time they choose to spend with Ford online," he said, adding that it's important to give people a voice, and provide a "unique experience" for them.

Ford plans on expanding the reach of the new page over time. Look for sneak peaks into the minds of Ford electric vehicle designers as well as exclusive access to Ford events to be broadcast in the future. As Finnegan says, "You never know what will pop up next… You'll just have to friend the page and find out."

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Used 2011 Ford Edge AWD SEL
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Used 2011 Ford Escape Limited Hybrid
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This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
Friend Ford if You Like EVs - Autotrader