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Hyundai Hires Internet Sensation for Holiday Campaign

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author photo by Autotrader December 2010

If you’ve seen or heard the recently-launched holiday campaign for Hyundai (it appears online, on TV and on the radio), you might be wondering about the duo appearing in the ads, singing festive songs. Wonder no longer: it’s the YouTube sensation, Pomplamoose. This San Francisco-based band is made up of Stanford grads and couple Jack Conte and Nataly Dawn. Their YouTube page has millions of visitors who come to hear their original songs as well as covers like Lady Gaga’s “Telephone” and Michael Jackson’s “Beat It.” They create all the sounds in their songs, meaning nothing is synthesized or lip-synced in the videos.

For the Hyundai commercials, Pomplamoose sings three holiday songs (“Deck the Halls,” “Jingle Bells” and “Up On the Rooftop”), which they performed and recorded in their garage studio. The ads promote lease offers and deals for the Genesis, Sonata, Accent, Elantra and Santa Fe, and use Jeff Bridges for the voice over. Pomplamoose had full reign over the editing process to maintain the integrity of the duo’s sound. This isn’t Pomplamoose’s first foray into automotive advertising; in 2009, the duo performed “Mr. Sandman” for a Toyota Avalon spot. However, the Hyundai campaign is the first to show the duo performing.

Hyundai reached out to Conte and Dawn to continue the unconventional mood set by the Uncensored campaign this summer, where cameras captured consumers talking about their Hyundais. “Working with Pomplamoose brings a distinct, fresh sound to our creative that should make the campaign stand apart from the crowd,” said John Krafcik, president and CEO, Hyundai Motor America. “With the open, honest dialogue created through our recent Uncensored campaign still fresh in consumers’ minds, this effort adds charm and warmth – along with amazing deals for car buyers.”

The ads, along with the end-of-year deals, last until January 3.

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This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
Hyundai Hires Internet Sensation for Holiday Campaign - Autotrader