Car News

Hyundai Sonata Hybrid Ads Show How Far We've Come

RELATED INVENTORY
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2011 Hyundai Sonata SE
Used 2011 Hyundai Sonata
$6,461
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2011 Hyundai Sonata GLS
Used 2011 Hyundai Sonata
$5,780
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2011 Hyundai Sonata GLS
Used 2011 Hyundai Sonata
$7,500
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2011 Hyundai Sonata GLS
Used 2011 Hyundai Sonata
$7,890
RELATED READING
See all Hyundai Sonata articles
RESEARCH BY MAKE
Toyota cars, trucks and SUVs Ford cars, trucks and SUVs Honda cars, trucks and SUVs Chevrolet cars, trucks and SUVs Jeep cars, trucks and SUVs Nissan cars, trucks and SUVs BMW cars, trucks and SUVs Volkswagen cars, trucks and SUVs Hyundai cars, trucks and SUVs
Acura cars, trucks and SUVs Alfa Romeo cars, trucks and SUVs AMC cars, trucks and SUVs Aston Martin cars, trucks and SUVs Audi cars, trucks and SUVs Bentley cars, trucks and SUVs BMW cars, trucks and SUVs Bugatti cars, trucks and SUVs Buick cars, trucks and SUVs Cadillac cars, trucks and SUVs Chevrolet cars, trucks and SUVs Chrysler cars, trucks and SUVs Daewoo cars, trucks and SUVs Datsun cars, trucks and SUVs DeLorean cars, trucks and SUVs Dodge cars, trucks and SUVs Eagle cars, trucks and SUVs Ferrari cars, trucks and SUVs FIAT cars, trucks and SUVs Fisker cars, trucks and SUVs Ford cars, trucks and SUVs Freightliner cars, trucks and SUVs Genesis cars, trucks and SUVs Geo cars, trucks and SUVs GMC cars, trucks and SUVs Honda cars, trucks and SUVs HUMMER cars, trucks and SUVs Hyundai cars, trucks and SUVs INFINITI cars, trucks and SUVs Isuzu cars, trucks and SUVs Jaguar cars, trucks and SUVs Jeep cars, trucks and SUVs Kia cars, trucks and SUVs Lamborghini cars, trucks and SUVs Land Rover cars, trucks and SUVs Lexus cars, trucks and SUVs Lincoln cars, trucks and SUVs Lotus cars, trucks and SUVs Maserati cars, trucks and SUVs Maybach cars, trucks and SUVs Mazda cars, trucks and SUVs McLaren cars, trucks and SUVs Mercedes-Benz cars, trucks and SUVs Mercury cars, trucks and SUVs MINI cars, trucks and SUVs Mitsubishi cars, trucks and SUVs Nissan cars, trucks and SUVs Oldsmobile cars, trucks and SUVs Plymouth cars, trucks and SUVs Pontiac cars, trucks and SUVs Porsche cars, trucks and SUVs RAM cars, trucks and SUVs Rolls-Royce cars, trucks and SUVs Saab cars, trucks and SUVs Saturn cars, trucks and SUVs Scion cars, trucks and SUVs smart cars, trucks and SUVs SRT cars, trucks and SUVs Subaru cars, trucks and SUVs Suzuki cars, trucks and SUVs Tesla cars, trucks and SUVs Toyota cars, trucks and SUVs Volkswagen cars, trucks and SUVs Volvo cars, trucks and SUVs Yugo cars, trucks and SUVs
RESEARCH BY STYLE
AWD/4WD
Commercial
Convertible
Coupe
Hatchback
Hybrid/Electric
Luxury
Sedan
SUV/Crossover
Truck
Van/Minivan
Wagon
ADDITIONAL MODEL INFORMATION

author photo by Autotrader January 2011

Hyundai Motor America kicks off the ad blitz for its first hybrid model, the 2011 Sonata Hybrid, on CBS’ national television broadcast of the Sun Bowl Dec. 31. As name sponsor of the college football invitational, the automaker has eight, 30-second commercials and exposure on sunbowl.org.

The first Sonata Hybrid commercial, dubbed “Anachronistic City,” admits that Hyundai wasn’t the first to market, but portrays the hybrid, mid-size sedan as a more sophisticated evolution of the technology in a more appealing package. The ad shows a variety of early machines that were technological wonders of their day, including high-wheel bicycles, black-and-white televisions, first-generation cell phones and silent movies.

“Sonata capitalizes on the learnings of hybrid models that have come before it and advances the technology so that it’s practical and affordable for a broader consumer audience- not just early adopters,” said Hyundai’s President-CEO John Krafcik.

Sonata Hybrid goes on sale in January. The manufacturer’s suggested retail price for the base model is $26,545 with $31,545 for the premium model. Each price includes the $750 delivery charge.

Toyota, which sells the nation’s most popular hybrid, the Prius, increased prices by about $250 for the 2011 model year, translating to MSRPs of between $23,050 and $29,080, including the $760 delivery fee.

In addition to the hybrid, Hyundai will advertise the other Sonata power trains during the Sun Bowl – the 2.4-liter gasoline direct injection version and the 2.0-liter turbo model. The automaker’s year-end campaign featuring YouTube artists’ Pomplamoose, will also air during the Sun Bowl broadcast from El Paso, Texas.

The redesigned Sonata has been a smash for Hyundai in 2010, boosting the model’s sales to 200,000 units and helping the automaker finally reach its goal of a total of 500,000 units in a year in the U.S.- a goal since 2005. The new Sonata is one of three finalists for Car of the Year, which will be revealed in Detroit on January 10 at the opening of the 2011 North American International Auto Show. Sonata is up against the Chevrolet Volt and Nissan Leaf, as determined by a panel of 49 automotive journalists.

RELATED INVENTORY
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2011 Hyundai Sonata SE
Used 2011 Hyundai Sonata
$6,461
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2011 Hyundai Sonata GLS
Used 2011 Hyundai Sonata
$5,780
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2011 Hyundai Sonata GLS
Used 2011 Hyundai Sonata
$7,500
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2011 Hyundai Sonata GLS
Used 2011 Hyundai Sonata
$7,890
This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
Hyundai Sonata Hybrid Ads Show How Far We've Come - Autotrader