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Interested in the Audi A8? There's an App for That

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author photo by Autotrader December 2010

The Audi A8 has always been known for cutting-edge technology, from its aluminum construction to advanced safety features like night vision and blind spot-monitoring side assist. Now the A8 has one more technological treat to brag about: an iPad App.

Dubbed the "Audi A8 Experience," the App allows consumers to experience the A8 without ever setting foot in a showroom. Users can take virtual "test drives," allowing them to try out many of the A8's features, from its MMI touch pad to its upscale Bang & Olufsen sound system. The App – available for free on the iPad's App store – even gives users a chance to test important safety features like night vision and the collision-detecting pre-sense system.

"Shopping for a car in today's tech-savvy environment should seamlessly integrate into the way buyers shop for luxury items," said Scott Keogh, chief marketing officer for Audi of America. "With the level of technology in an Audi, a traditional walk around or test drive could not fully demonstrate the extent of the vehicle's attributes."

In addition to demonstrating features, the App also lets consumers preview the A8 inside and out, offering panoramic views of the interior and exterior. More importantly, the "Audi A8 Experience" also gives buyers a chance to sample colors and fabrics, pointing users to Audi's website to examine the finished product.

According to Audi, the A8 iPad App is part of an interactive "product theatre" coming to several selected U.S. dealers. The product theatre will feature the A8, the iPad, and a comprehensive variety of paint and leather samples to help customers uniquely configure their cars.

On sale last month, the third-generation A8 features steep competition from established luxury sedan competitors such as Mercedes-Benz and Lexus. It also must contend with Porsche's new Panamera sedan and BMW's recently-redesigned 7-series. While the A8 has never been a luxury sedan sales leader, Audi has high hopes for its newest iteration after the German automaker posted large market share gains in other segments last year.

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Used 2011 Audi A8 L 4.2
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$23,966
Saving this vehicle to yourMy Autotrader account
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Used 2011 Audi A8 L 4.2
Used 2011 Audi A8
$26,166
This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
Interested in the Audi A8? There's an App for That - Autotrader