Car News

KBB Releases Brand Image Awards

RELATED INVENTORY
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2011 Cadillac SRX Luxury
Used 2011 Cadillac SRX
$14,000
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2011 Cadillac Escalade ESV AWD Luxury
Used 2011 Cadillac Escalade ESV
$19,795
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2011 Cadillac Escalade EXT Luxury
Used 2011 Cadillac Escalade EXT
$21,995
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2011 Cadillac SRX AWD Performance
Used 2011 Cadillac SRX
$14,402
RELATED READING
See all Cadillac any articles
RESEARCH BY MAKE
Toyota cars, trucks and SUVs Ford cars, trucks and SUVs Honda cars, trucks and SUVs Chevrolet cars, trucks and SUVs Jeep cars, trucks and SUVs Nissan cars, trucks and SUVs BMW cars, trucks and SUVs Volkswagen cars, trucks and SUVs Mercedes-Benz cars, trucks and SUVs
Acura cars, trucks and SUVs Alfa Romeo cars, trucks and SUVs AMC cars, trucks and SUVs Aston Martin cars, trucks and SUVs Audi cars, trucks and SUVs Bentley cars, trucks and SUVs BMW cars, trucks and SUVs Bugatti cars, trucks and SUVs Buick cars, trucks and SUVs Cadillac cars, trucks and SUVs Chevrolet cars, trucks and SUVs Chrysler cars, trucks and SUVs Daewoo cars, trucks and SUVs Datsun cars, trucks and SUVs DeLorean cars, trucks and SUVs Dodge cars, trucks and SUVs Eagle cars, trucks and SUVs Ferrari cars, trucks and SUVs FIAT cars, trucks and SUVs Fisker cars, trucks and SUVs Ford cars, trucks and SUVs Freightliner cars, trucks and SUVs Genesis cars, trucks and SUVs Geo cars, trucks and SUVs GMC cars, trucks and SUVs Honda cars, trucks and SUVs HUMMER cars, trucks and SUVs Hyundai cars, trucks and SUVs INFINITI cars, trucks and SUVs Isuzu cars, trucks and SUVs Jaguar cars, trucks and SUVs Jeep cars, trucks and SUVs Kia cars, trucks and SUVs Lamborghini cars, trucks and SUVs Land Rover cars, trucks and SUVs Lexus cars, trucks and SUVs Lincoln cars, trucks and SUVs Lotus cars, trucks and SUVs Maserati cars, trucks and SUVs Maybach cars, trucks and SUVs Mazda cars, trucks and SUVs McLaren cars, trucks and SUVs Mercedes-Benz cars, trucks and SUVs Mercury cars, trucks and SUVs MINI cars, trucks and SUVs Mitsubishi cars, trucks and SUVs Nissan cars, trucks and SUVs Oldsmobile cars, trucks and SUVs Plymouth cars, trucks and SUVs Pontiac cars, trucks and SUVs Porsche cars, trucks and SUVs RAM cars, trucks and SUVs Rolls-Royce cars, trucks and SUVs Saab cars, trucks and SUVs Saturn cars, trucks and SUVs Scion cars, trucks and SUVs smart cars, trucks and SUVs SRT cars, trucks and SUVs Subaru cars, trucks and SUVs Suzuki cars, trucks and SUVs Tesla cars, trucks and SUVs Toyota cars, trucks and SUVs Volkswagen cars, trucks and SUVs Volvo cars, trucks and SUVs Yugo cars, trucks and SUVs
RESEARCH BY STYLE
AWD/4WD
Commercial
Convertible
Coupe
Hatchback
Hybrid/Electric
Luxury
Sedan
SUV/Crossover
Truck
Van/Minivan
Wagon
ADDITIONAL MODEL INFORMATION

author photo by Autotrader April 2011

In the car business, image is important. Car-buying decisions aren’t always purely rational, with buyers often making decisions based on perceptions of brand prestige, “coolness factor,” and subjective opinions on exterior styling. Kelley Blue Book tries to tap in to that consumer thinking each year with its Brand Image Awards, surveying in-market car buyers to examine their impressions of each automotive brand. Released last week, this year’s awards announced the top brands in ten categories of consumer perception.

Cadillac was the big winner in the 2011 Brand Image Awards, taking home three of the ten trophies. The General Motors brand won for both “best exterior design brand” and “best interior design brand,” proving that car shoppers have taken a serious liking to Cadillac’s vastly improved interior styling and materials, coupled with its “sharp edge” exterior theme. Cadillac also took home the award for “best comfort brand,” showing that its smooth, luxurious ways still resonate with leagues of consumers.

While no automaker matched Cadillac’s three victories, both Ford and BMW took home two trophies each. Ford edged out Nissan, General Motors, Chrysler, and Toyota for the “most rugged truck brand” crown, and also grabbed the “best exterior design” nod among non-luxury brands – undoubtedly on the strength of its handsome, newly-redesigned models like the Explorer, Taurus, and Mustang.

BMW, meanwhile, received awards for “best performance brand” and “coolest brand,” two titles that the German automaker should be extremely proud of given a growing field of increasingly trendy and performance-focused competition. While the automaker seems to be constantly fending off competition to its popular 3 and 5 Series models, the Brand Image Awards prove that consumers still see the automaker as one of the most desirable car brands – and the most fun to drive.

The remaining three awards were split between Toyota, Honda, and Mercedes-Benz. Honda grabbed the trophy for “best value brand” – a predictable choice, given the brand’s reputation for durability, high resale values, and fuel efficiency. Toyota, meanwhile, took on the “most family-friendly brand” award, surely based on the strength of its popular “swagger wagon” commercials. Lastly, the “best prestige brand” nod went to Mercedes-Benz – a title the upscale German automaker has enjoyed four years in a row – no doubt due to the elegance and sophistication forever associated with the three-pointed star.

RELATED INVENTORY
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2011 Cadillac SRX Luxury
Used 2011 Cadillac SRX
$14,000
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2011 Cadillac Escalade ESV AWD Luxury
Used 2011 Cadillac Escalade ESV
$19,795
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2011 Cadillac Escalade EXT Luxury
Used 2011 Cadillac Escalade EXT
$21,995
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2011 Cadillac SRX AWD Performance
Used 2011 Cadillac SRX
$14,402
This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
KBB Releases Brand Image Awards - Autotrader