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Kelley Blue Book Updates KBB.com

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author photo by Autotrader May 2011

Well-known automotive valuation company Kelley Blue Book has updated its website – and in the process, it's given car shoppers some important new tools to aid their search. One tool gives consumers a "reality check" on car prices, while another provides real-life cost of ownership – and a new reviews section ensures buyers will narrow down their search to the right cars.

KBB's first new car-buying tool, dubbed "Reality Check for New Cars," provides car shoppers with a host of pricing information on new vehicles . The tool uses actual transaction prices to show customers what most new cars are selling for, eliminating guesswork and giving the buyer a leg up in the haggling process. Reality Check also gives customers rebate and incentive information, and even forecasts purchase prices 90 days in the future, helping shoppers plan on the best time to buy.

Another new tool on Kelley Blue Book's site is called "Total Cost of Ownership." Using it, buyers can compute the likely five-year ownership costs of most new cars, including fuel prices, insurance costs, state fees, and projected maintenance and repair expenses. Best of all, the Total Cost of Ownership tool helps compute depreciation, often the largest – and most forgotten – cost of buying a new car.

A litany of reviews on KBB's redesigned site also helps car buyers make the right choice. Coming from both expert journalists and actual long-term vehicle owners, the reviews help point shoppers in the right direction, providing straightforward, useful descriptions of a vehicle's strengths and weaknesses.

"The redesigned kbb.com brings a heightened level of transparency to vehicle values and new-car pricing via all-new design and shopping tools," said Mike Wulf, Kelley Blue Book's director of product management. "The new approach eliminates the confusion and angst consumers feel during the research process by taking what is often perceived as complex information and displaying it in a way that is visual and easy to understand."\

This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
Kelley Blue Book Updates KBB.com - Autotrader