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Land Rover Supports the Kentucky Three-Day Equestrian Event

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author photo by Autotrader May 2011

What do Land Rover and equestrian events have in common? Characteristics such as sophistication, power, control and capability are just a few. That is exactly why the United States Equestrian Federation (USEF) recently extended their relationship with Land Rover through 2012, as well as signing them on for an additional two years as the Official Vehicle of the 2011 and 2012 Rolex Kentucky Three-Day Event which took place a week before the Kentucky Derby.

“The Land Rover brand is renowned for combining elegance and power, two traits essential to the U.S. Eventing Team,” said USEF President David O’Connor. “We could not think of a better brand partner in this category and look forward to and appreciate their continued support of the Federation and the sport of eventing.”

USEF and Land Rover have also created the Land Rover Competition and Training Grant Program for Eventing Riders. The Program will benefit horse and rider combinations allowing them to compete abroad to help prepare for the 2012 London Olympic Games.

The 33-year-old Rolex Kentucky Three-Day Event is a renowned occasion that’s influential in developing athletes aiming for the Olympics. It is also the ultimate showcase for Land Rover. “You want something that fits with the brand and you want to tie into passion points. Being equestrian is one of the key pillars,” Kim McCullough, Brand-Vice President for Land Rover, told AutoTrader.

To show off their vehicles, Land Rover set up an off-road, six-obstacle test course complete with mud, a teeter-totter, water obstacles, side-tilt and articulation phases. “It’s a great opportunity for people to test-drive our cars,” McCullough explained. And many attendees agreed, there was more than an hour wait for the opportunity to test a new Land Rover on the obstacle course. In true Land Rover style, there was a covered outdoor waiting area with plush couches for chilling out.

“It’s a nice synergy combining the all-terrain capability of the Land Rover with the three different equestrian events,” said McCullough.

To be sure, the horse and rider have to wear many hats in this competition. Dressage takes agility and precision, Cross-Country is rugged, adventurous and requires stamina and the Jumping Test proves that horses can maintain obedience to the rider.

“Our vehicles can go anywhere and do anything,” noted McCullough. “To excel at the three elements in the event , the horse and rider have to be nimble, athletic and precise. Like that combination, it takes a very unique vehicle that is able to go to the opera and also go off-road.”

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Land Rover Supports the Kentucky Three-Day Equestrian Event - Autotrader