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Lexus Dealer Builds a 9-Hole Golf Course on its Roof

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author photo by Autotrader April 2011

When it comes to doing things big, JM Lexus of Margate, Florida, knows all about that. The business, known as largest-volume Lexus dealership in the world, has just put a nine-hole golf course on the rooftop of its service center.

The JM Lexus Country Club is replete with a 3,200 sq. ft. putting green and pro shop that sells JM Lexus branded accessories. The course also comes with its own LPGA golf pro, Nicole Hage. The gig? The greens are open to customers that are having their vehicles serviced or just cruising the showroom for a new car.

“We had a lot of fun planning this project, but it was always with an eye on how we can continually make the customer experience at JM Lexus luxurious and enjoyable,” said Jim Dunn, the dealership’s vice president and general manager. “We want to make our store a destination.”

JM Lexus, which has consistently earned the Elite of Lexus distinction for its high customer satisfaction, knows how to treat their clients. In the dealership’s 120,000 sq. ft. facility, guests can chill out in leather massage chairs with a complimentary iPad, watch flat screen plasma TV’s, access the Internet on wireless computers or just hang out in the Zen rooftop garden. There’s also cappuccino and croissants for breakfast, deli sandwiches for lunch and homemade cookies (it’s a secret recipe) that are baked daily at the indoor bistro.

The golf course? Well, that’s just the icing on the cake. “The customers think it’s such fun. We’ve also had such great feedback from people who’ve never picked up a putter,” Dunn told AutoTrader.

The self-described avid golfer came up with the plan for creating the 9-holes after visiting the Zen rooftop garden one day. “I realized that there was all kinds of space just waiting to be utilized. I thought that it would be a great place to put a green and offer our guests another free amenity,” he enthused.

The expansive area laid with 3,200 acres of turf was built on the terrace of the three-story building. It took a year to complete at the price of $150,000. Opened mid-February, the design incorporates protective fencing, lighting for night playing and a netting system to catch flyaway balls. While the green won’t have a course rating, high scores will be recorded and competitions will be held awarding prizes to top players.

“It’s not a ‘putt putt’ kind of a deal,” explained Dunn. “This course has undulation, curves and angles…it’s just like being on a green.”

“If our guests can leave here saying they had a great time while getting their cars serviced, we are achieving our goal.”

Plans for the future? “ I may try to do a little more golf architecture and put another nine hole golf course in,” Dunn noted. When we asked him about a rooftop swimming pool he exhaled a big “hmm….”

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This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
Lexus Dealer Builds a 9-Hole Golf Course on its Roof - Autotrader