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Mercedes-Benz Launches Golf Performance Center Tour

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author photo by Autotrader May 2011

Mercedes-Benz has partnered with the PGA of America and GolfTEC to improve customers’ golf games. The Mercedes-Benz Performance Center, originally debuted as part of a 2010 PGA partnership, is a joint effort by the three brands to help players sharpen their skills away from the course.

Built into two Mercedes Sprinter vans, the Performance Center is a mobile teaching aid that records players’ swings and putts and offers immediate feedback. PGA professionals help interpret the results for each individual, and a follow-up email is sent after the lesson is completed. Biometric readings are taken while the player is filmed trying more than 150 different swings, and the system chimes to alert the player whether the swing is too positive or negative. The program is powered by GolfTEC’s patented g-SWING and g-PUTT systems.

“Mercedes has always been on the cutting edge of technology,” said two-time Masters Champion Berhard Langer, “and the brand is innovative in all things.” With a small collection of AMG performance models in his garage, Langer is also a long-time Mercedes enthusiast.

The Performance Center’s tour was kicked off at the Masters Tournament in Augusta last month, and it will continue to tour the country until the first week of December.


See the schedule below:

Event Dates Location
The Masters/MB Augusta April 4-10 Augusta, Ga.
Wells Fargo Championship May 2-8 Charlotte, N.C.
Senior PGA Championship/Tafel Motors May 24-29 Louisville, Ky.
AT&T National June 27-July 3 Philadelphia
PGA Championship Aug. 8-14 Atlanta
Mercedes-Benz Dealer Golf Eastern Sectional Oct. 19-23 Pinehurst, N.C.
Charles Schwab Cup Championship First week of Nov. San Francisco
Mercedes-Benz Dealer Golf Western Sectional Nov. 9-13 Scottsdale, Ariz.
Chevron World Challenge First week of Dec. Thousand Oaks, Calif.
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This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
Mercedes-Benz Launches Golf Performance Center Tour - Autotrader