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The Mercedes E-Class All-Terrain Should Be Sold in America

Here’s something I recently discovered when I was in Europe last month: Mercedes-Benz sells an "off-road" version of the E-Class over there. No, it’s not the E400 All-Terrain 4×4 Squared, which looks like a lifted version of the standard E-Class wagon. Instead, there’s a model of the E-Class wagon called the All-Terrain, which is lifted up a little bit and has a bit more SUV styling than a typical E-Class.

In other words, this is basically the Subaru Outback of the Mercedes E-Class wagon. And given that, I’m not sure why it isn’t sold in North America.

Here’s what I mean: more and more, brands are ditching traditional station wagons in favor of "lifted" off-roady wagons. The Subaru Legacy wagon is gone, but we still have the Outback. The Volvo V90 is special-order only, but the off-roady "Cross Country" model is available for dealers to order. The Audi A4 Avant is gone, but we get the SUVish Allroad instead.

Which, of course, brings up the question: why doesn’t Mercedes-Benz do this? The E-Class wagon is a somewhat popular vehicle, especially with a high-earning demographic that Mercedes is interested in keeping. It seems only obvious that Mercedes should, therefore, expand the model range to create the "SUV-like" wagon that other brands have had more success with than traditional "normal" wagon models. Shouldn’t this be the next step?

My thinking is that yes, this should be where Mercedes-Benz goes — and I’m surprised they haven’t already. I strongly suspect the E-Class All-Terrain will make its way to North America for the next generation, though I hope it doesn’t replace the traditional E-Class wagon or remove the wonderful E63 wagon from the North American lineup. Find a Mercedes-Benz E-Class for sale

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1 COMMENT

  1. It’d be a hard sell considering the price. VW is pulling their wagons, including the excellent Alltrack because “Americans want SUVs”. 

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Doug Demuro
Doug DeMuro writes articles and makes videos, mainly about cars. Doug was born in Denver, Colorado, and received an economics degree from Emory University in Atlanta. After graduation, Doug spent three years working for Porsche Cars North America. Eventually, he quit his job to become a writer, largely because it meant that he no longer had to wear pants. Doug’s work has been featured in a... Read More about Doug Demuro

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