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New SUVs and Trucks Gaining Popularity Among AutoTrader Shoppers

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author photo by Autotrader December 2010

Although automakers continue to roll out smaller, more efficient cars, it’s trucks and SUVs that shoppers want most, according to AutoTrader’s November Trend Engine report. The report, which examined last month’s searches and site activity, found that while cars remain popular with shoppers, trucks and SUVs are gaining in popularity.

For the first time since July, trucks held more of the top five spots for new vehicle searches than cars, with the Ford F-150 leading the charge – pushing last month’s champion, the Toyota Camry, to number three. While the Honda Civic jumped to number two, the Chevrolet Silverado and Dodge Ram rounded out the top five, finishing fourth and fifth respectively.

Other trucks seeing gains on the report included the recently redesigned Jeep Grand Cherokee, which catapulted to 14th among the most searched new vehicles, up seven spots over last month and a stunning 79 spots versus November 2009. The Ford Escape increased five spots over last month to finish 15th, while the Jeep Wrangler gained three places to finish 13th. Honda’s CR-V also jumped two spots, ending November as the sixth most-searched new vehicle on the site.

“While there is a greater focus in the industry on producing fuel-sipping cars, Americans traditionally lean toward vehicles that provide more room and more power when gas prices are low-to-moderate as they are now,” said Chip Perry, AutoTrader’s chief executive. “The dominance of shopper interest in larger cars, big trucks, and SUVs has continued for much of the second half of 2010.”

Used trucks are gaining popularity as well, with trucks and SUVs accounting for seven of the top ten used vehicle searches on AutoTrader.com and five of the top ten certified pre-owned searches. Ford’s F-series pickup ranks highly on both lists, with the F-150 coming in first among all used vehicles and fourth among searches for certified pre-owned vehicles. Among cars, the BMW 3-series is the most popular, finishing second among all used vehicle searches and leading the pack among the most-searched certified pre-owned vehicles.

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This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
New SUVs and Trucks Gaining Popularity Among AutoTrader Shoppers - Autotrader