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Next Generation Chevrolet Colorado Pickup is Eye Candy

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author photo by Autotrader March 2011

Last week GM teased us with a peek at the next generation Chevrolet Colorado midsize pickup truck.

The concept, which debuts to the public at the Bangkok International Auto Show on March 25, promises improved power, towing ability and fuel efficiency. 

But it also has a lot more style this time around. The show vehicle has eye candy that includes a streamlined “cab collar” design with a body-colored tonneau cab cover, gray accents on the side, front and rear lower moldings and integrated side steps. And there’s plenty of cutting-edge LED lighting. The full-width tail lamp, black-masked projector-style headlamps and turn signals on the exterior mirrors all use LEDs.

The twin-cockpit style cabin features motorcycle-like 3-D gauges with ice blue lighting, dark-wood trim with chrome accents, soft-touch surfaces and a 7-inch flat screen with audio, navigation, phone and web access.

The all-wheel drive concept has an extended cab and sits high on 20-inch aluminum wheels tricked out with liquid metal finish and hearty Cooper off-road tires. While the concept Colorado is powered by a 2.8-liter turbo-diesel engine – the diesel version is not expected to come to the US, even if the pickup does.

“Although this is a show vehicle, the basic proportions and form convey the vision for the next-generation Colorado that we will bring to market,” said Brad Merkel, GM’s global vehicle line executive. “It reflects a stylized version of the new truck: one that takes into account rugged dependable truck capabilities for commercial use as well as sophisticated refinements for personal-use needs.”

The new Colorado will go on sale in Thailand later this year. GM notes that Thailand was chosen as the global debut site because of the popularity of pickup trucks and increasing importance of the Southeast Asian market to Chevrolet.  In 2010, the pickup truck segment accounted for 43 percent of vehicles sold in Thailand.

So, what’s the plan for coming to North America? In a recent interview, Chevrolet spokesman Mike Albano told PickupTrucks.com, "We are not naming any specific markets outside of Thailand at this time, but we can say that this truck will be sold in several international markets. It will be the first truly global truck offering by GM. I can say, aside from Thailand, we have plans to sell the truck in other key (Southeast Asian) markets like Indonesia, Malaysia and the Philippines."

Here's hoping that this sharp-looking trucks makes it to our shores.

This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
Next Generation Chevrolet Colorado Pickup is Eye Candy - Autotrader