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One Great Deal for Three Lucky People – 2011 VW Jettas on Gilt.com

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author photo by Autotrader December 2010

Here's a chance to buy a brand-new 2011 Volkswagen Jetta SEL – usual price: $21,395 – for just $5,995. Go to www.gilt.com, sign on as a member (it's free) and be in the running to get one of three 2011 Jettas being offered at $15,400 off.

Not everyone may be aware of Gilt. It's a members-only online retail site that sells luxury brands at big discounts. VW is already marketing the Jetta with the clever tagline: “Great for the price of good.” But for three lucky people, it's going to be: “Brand spanking new for the price of a salvage title.”

It all starts on Wednesday, December 15 and noon Eastern Time, in what Gilt describes as a “flash sale.” One car will be sold each day, all of them presented in a “Gilt Gold” wrap. The first will be sold exclusively through mobile applications (iPhone, iPad, iPod Touch and Android devices). After that, it will be via good old-fashioned computers in addition to the aforementioned mobile apps. “Partnering with Gilt was a natural fit for Volkswagen,” said Tim Ellis VP of marketing for Volkswagen of America. “Both brands have customers who value styling, sophistication and quality products at an attainable price.”

Yes, this is a promotional gimmick, a bit like Oprah giving away new-generation VW Beetles to her studio audience recently, but there's something else that might be of real use to anyone seriously interested in buying a 2011 Jetta. After the sale, Gilt members who add the compact sedan to their “Wait List” will be emailed a $500 discount that can be redeemed at participating VW dealers around the United States.

The SEL on offer here is one of the more upscale trim levels of the 2011 VW Jetta range. Although considered a compact sedan, the new Jetta has the interior space to compete with mid-size rivals like the Toyota Camry. In the SEL, it has a 2.5-liter four-cylinder engine making 170 horsepower and includes a push-button start feature.

RELATED INVENTORY
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2011 Volkswagen Jetta TDI
Used 2011 Volkswagen Jetta
$11,500
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2011 Volkswagen Jetta TDI
Used 2011 Volkswagen Jetta
$12,900
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2011 Volkswagen Jetta SE
Used 2011 Volkswagen Jetta
$7,444
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2011 Volkswagen Jetta S SportWagen
Used 2011 Volkswagen Jetta
$6,666
This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
One Great Deal for Three Lucky People – 2011 VW Jettas on Gilt.com - Autotrader