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Ram Builds New Hemi Expressly For You

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author photo by Autotrader April 2011

Ram trucks took home the most accolades at last fall’s ‘Truck Rodeo’ hosted by the Texas Auto Writers Association, including the association’s coveted Texas Truck of the Year award. To return the love – while remembering that Texas remains the #1 market for pickups in the US – Ram Truck president Fred Diaz chose this year’s Dallas Auto Show to formally take the wraps off the Ram Truck brand’s newest offering, the Hemi-powered Ram 1500 Express. Many were surprised by the news; Dallas’ auto show is well attended, but rarely sees any major announcements. And an equal number were surprised by the truck. This newest Ram represents an attractive combination of on-the-road fun and in-the-bank value.

The recipe is fairly simple. It starts, like the work-oriented Tradesman model that preceded it, with a regular cab Ram pickup and Hemi V8. Wearing a monochromatic paint scheme, with body-colored front and rear fascia, the only visual departures are the black honeycomb grill inserts up front and chrome-tipped dual exhausts out back. Twenty-inch aluminum wheels keep the Express grounded, while a 26-gallon gas tank – and an EPA highway rating of 20 miles per gallon – keeps it going.

In the regular cab, the Express features a 40/20/40 split bench covered in heavy-duty vinyl, and buyers can choose between carpet or vinyl flooring. Given the target demographic (young males), the vinyl is probably the way to go since it allows for easy clean up of mud and grime. And the under-$24,000 base price (plus destination) includes an instrument cluster with tachometer, a 12-volt auxiliary power outlet, six-speaker media center with CD and MP3 player and behind-the-seat storage. Standard safety features include multistage front air bags, supplemental front curtain and side air bags, anti-lock four-wheel discs, electronic stability control and sentry key theft deterrent system.

For this demographic, ‘what it comes with’ is, of course, only part of the story. Chrysler’s Mopar will – according to Pietro Gorlier, its President and CEO – offer some 300 accessories, all designed to make the Express ‘expressly’ your own.

As Mr. Diaz put it, “we’re excited about the addition of this new model to the Ram 1500 family. It gives the youth or first-time truck buyer an opportunity to show off a great looking ride, with unsurpassed V8 entry-level capability, in a tremendous value-priced package.”

Buyers have their choice of a 4X2 or 4X4 powertrain. The Manufacturers Suggested Retail Price is $23,830 (4X2) plus $975 for destination. The new truck will arrive in dealerships in the second quarter of 2011.

This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
Ram Builds New Hemi Expressly For You - Autotrader