Car News

Subaru Chooses Puppies Over Pigskin - Again

RELATED INVENTORY
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2011 Subaru Outback 2.5i Limited
Used 2011 Subaru Outback
$11,128
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2011 Subaru Legacy 2.5i Premium
Used 2011 Subaru Legacy
$7,295
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2011 Subaru Impreza WRX Hatchback
Used 2011 Subaru Impreza WRX
$14,995
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2011 Subaru Legacy 2.5i Premium
Used 2011 Subaru Legacy
$9,995
RELATED READING
See all Subaru any articles
RESEARCH BY MAKE
Toyota cars, trucks and SUVs Ford cars, trucks and SUVs Honda cars, trucks and SUVs Chevrolet cars, trucks and SUVs Jeep cars, trucks and SUVs Nissan cars, trucks and SUVs BMW cars, trucks and SUVs Mercedes-Benz cars, trucks and SUVs Volkswagen cars, trucks and SUVs
Acura cars, trucks and SUVs Alfa Romeo cars, trucks and SUVs AMC cars, trucks and SUVs Aston Martin cars, trucks and SUVs Audi cars, trucks and SUVs Bentley cars, trucks and SUVs BMW cars, trucks and SUVs Bugatti cars, trucks and SUVs Buick cars, trucks and SUVs Cadillac cars, trucks and SUVs Chevrolet cars, trucks and SUVs Chrysler cars, trucks and SUVs Daewoo cars, trucks and SUVs Datsun cars, trucks and SUVs DeLorean cars, trucks and SUVs Dodge cars, trucks and SUVs Eagle cars, trucks and SUVs Ferrari cars, trucks and SUVs FIAT cars, trucks and SUVs Fisker cars, trucks and SUVs Ford cars, trucks and SUVs Freightliner cars, trucks and SUVs Genesis cars, trucks and SUVs Geo cars, trucks and SUVs GMC cars, trucks and SUVs Honda cars, trucks and SUVs HUMMER cars, trucks and SUVs Hyundai cars, trucks and SUVs INFINITI cars, trucks and SUVs Isuzu cars, trucks and SUVs Jaguar cars, trucks and SUVs Jeep cars, trucks and SUVs Kia cars, trucks and SUVs Lamborghini cars, trucks and SUVs Land Rover cars, trucks and SUVs Lexus cars, trucks and SUVs Lincoln cars, trucks and SUVs Lotus cars, trucks and SUVs Maserati cars, trucks and SUVs Maybach cars, trucks and SUVs Mazda cars, trucks and SUVs McLaren cars, trucks and SUVs Mercedes-Benz cars, trucks and SUVs Mercury cars, trucks and SUVs MINI cars, trucks and SUVs Mitsubishi cars, trucks and SUVs Nissan cars, trucks and SUVs Oldsmobile cars, trucks and SUVs Plymouth cars, trucks and SUVs Pontiac cars, trucks and SUVs Porsche cars, trucks and SUVs RAM cars, trucks and SUVs Rolls-Royce cars, trucks and SUVs Saab cars, trucks and SUVs Saturn cars, trucks and SUVs Scion cars, trucks and SUVs smart cars, trucks and SUVs SRT cars, trucks and SUVs Subaru cars, trucks and SUVs Suzuki cars, trucks and SUVs Tesla cars, trucks and SUVs Toyota cars, trucks and SUVs Volkswagen cars, trucks and SUVs Volvo cars, trucks and SUVs Yugo cars, trucks and SUVs
RESEARCH BY STYLE
AWD/4WD
Commercial
Convertible
Coupe
Hatchback
Hybrid/Electric
Luxury
Sedan
SUV/Crossover
Truck
Van/Minivan
Wagon
ADDITIONAL MODEL INFORMATION

author photo by Autotrader February 2011

Subaru of America is back for a second straight year as a sponsor and advertiser of Puppy Bowl VII on cable’s Animal Planet on the same day as the Super Bowl.

While no fewer than eight automakers will advertise during the Super Bowl this year, Subaru last advertised in the big game in 1993.

Instead, Subaru is asking dog owners this year to walk their pets outside on Super Bowl Sunday by pledging on either Subaru.com or Facebook.com/SubaruofAmerica. The automaker collected more than 82,500 pledges in 11 days and there’s nearly a week still to go before the Puppy Bowl.

Pledgers on Subaru’s Facebook page can upload pictures of their dog to share with others and can get a free “doggie gift pack” as long as supplies last.

The automaker’s commercials will continue the “Dog tested” ads that Subaru introduced a year ago during the Puppy Bowl broadcast.

One of the commercials, from Subaru’s ad agency, Carmichael Lynch, Minneapolis, shows a dog behind the wheel of a Forester doing donuts on a frozen parking lot. The simple ad has no music or narrator, just the words “Dog tested. Dog Approved” on the screen at the end.

Subaru’s Brian Johnson, national advertising manager, said two-thirds of the brand’s owners are pet owners. “So the Dog Tested initiative was created to highlight Subaru owners’ love for their canine companions in an engaging, interactive way,” he said. “What better way to show that love than to commit to doing something healthy and active, for dogs and their humans, during one of the most popular days for lounging on the couch.”

The automaker says it knows its customers are active, environmentally-aware and socially- involved, which is why it has relationships with associations in those areas.

Subaru has been a sponsor of the non-profit American Society for the Prevention of Cruelty to Animals for nearly two years and Subaru dealers have staged several hundred pet adoption events stage in that time. It also has relationships with the American Canoe Association American, Geological Society Of America, International Mountain Bicycling Association and the National Ski Patrol, just to name a few.

In late January, the brand announced its newest partner- Wyoming’s Jackson Hole Mountain resort, where Subaru will host three events this year.

The automaker has been on a roll for the past few years – some of the most difficult in recent memory for the industry. Subaru sold nearly 264,000 new vehicles in the US. last year, a 22% jump from 2009 and again ahead of the Volkswagen brand.

RELATED INVENTORY
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2011 Subaru Outback 2.5i Limited
Used 2011 Subaru Outback
$11,128
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2011 Subaru Legacy 2.5i Premium
Used 2011 Subaru Legacy
$7,295
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2011 Subaru Impreza WRX Hatchback
Used 2011 Subaru Impreza WRX
$14,995
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2011 Subaru Legacy 2.5i Premium
Used 2011 Subaru Legacy
$9,995
This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
Subaru Chooses Puppies Over Pigskin - Again - Autotrader