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The Hatch Makes a Splash in the Euro-Style Fiesta

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author photo by Autotrader September 2010

When buyers go into showrooms looking for the 2011 Ford Fiesta, 60 percent of the time they come out with the stylish and practical five-door hatchback version instead of its sedan counterpart. According to automotive statisticians Ward's Auto, that number is huge when compared with the entire market. Just 8.3 percent of all cars sold last year were hatchbacks.

For a motoring public that has traditionally avoided hatches, the tide might be turning. "American car buyers have grown accustomed to the convenience of hatch body styles after years of owning SUVs and crossovers," said Ford's U.S. sales analyst George Pipas. And it's not just the Fiesta, the five-door 2010 Kia Soul is also finding many buyers.

So it looks like the time is perfectly right for Ford's next new hatch: the 2012 Focus, which comes out next year. This compact contender follows a similar successful formula to the 2011 Fiesta – designed and developed in Europe, and made to be a global car.

The Fiesta has also pointed up another trend of people preferring smaller cars and kitting them out with upmarket features. According to Ford, more than half are selecting leather upholstery. Heated seats are also a popular option, and Ford/Microsoft's Sync entertainment and communications system has made it into around 80 percent of Fiestas, despite a price of nearly $700.

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Used 2011 Ford Fiesta SE Sedan
Used 2011 Ford Fiesta
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This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
The Hatch Makes a Splash in the Euro-Style Fiesta - Autotrader