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They Sold the Jeep Wagoneer in Iran as the Jeep Ahoo

There was once a time, many years ago, when the Jeep Wagoneer was the apple of everyone’s eye. Although it predated the current SUV craze, the Wagoneer was a sort of Range Rover back when the Range Rover was still wearing wellies and carrying around farmers who had more chickens than teeth.

The Wagoneer was so cool back in the 1960s and 1970s that everyone wanted it. Families wanted it to cart around their children. Farmers wanted it to cruise around their property. And they even wanted it in Iran. And so, it was sold there under the name — this is completely true — the Jeep Ahoo. See the Jeep Wagoneer models for sale near you

Yes, you heard that right: The Jeep Wagoneer was sold in Iran as the Jeep Ahoo. I have no idea how to pronounce this, other than the fact that it’s one letter short of being the noise you make when you sneeze.

Here’s how it went down: Back in the 1960s, there was an Iranian car company called Sherkat-Sahami that had an interesting manufacturing strategy: Rather than go to the trouble of designing and engineering vehicles for themselves, they would simply buy the license to vehicles already made by other car companies — then they’d build those cars themselves. So they sold several General Motors vehicles, including the Chevy Nova, a Chevy pickup and the Wagoneer.

And so, the Jeep Ahoo was born.

Unfortunately, Ahoo production came to a conclusion with the Iranian Revolution of the late 1970s — but Sherkat-Sahami lives on to this day. These days, it’s been renamed Pars Khodro — but their strategy still remains the same: Their entire lineup consists of Renault and Nissan models produced under license. My personal favorite is the Nissan Roniz or, as we know it, the Nissan Xterra. Consider it a modern-era Ahoo. Find a Jeep Wagoneer for sale

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Doug Demuro
Doug DeMuro writes articles and makes videos, mainly about cars. Doug was born in Denver, Colorado, and received an economics degree from Emory University in Atlanta. After graduation, Doug spent three years working for Porsche Cars North America. Eventually, he quit his job to become a writer, largely because it meant that he no longer had to wear pants. Doug’s work has been featured in a... Read More about Doug Demuro

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10 COMMENTS

  1. The word “Ahoo” in Farsi/Persian means “Deer”. still a lot of 1970s American cars are in use. Classic Blazer, camaro, mustang, classic Cadillac are loved by Iranians.  

  2. Fun fact – that’s basically the same strategy that Hyundai/Kia pursued in the first few decades of their life – licensing and manufacturing cheaper versions of Japanese cars and motorcycles. Into the 80s and 90s they started designing their own cars but still licensed the engines, and finally moved almost everything in-house in the early 2000s.  Some of the other Korean companies were even more overt – Samsung Motors (it existed!) basically sold localized versions of the Maxima back in the late 90s/early 00s, while ol’ Daewoo sold many localized versions of GM cars as well as, strangely enough, a localized version of the Acura Legend – the Daewoo Arcadia/Legend sold like hotcakes for several years in the late 90s.

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