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You Could Have a Hemi V8 - Free on Ram Trucks in February

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author photo by Autotrader February 2011

If you’ve been lusting after a Ram pickup, you know the powerful, muscular Hemi V8 is the top dog among the truck’s three engines. But if you’re ready to turn that desire into ownership, now’s the time – because during the month of February, the Hemi is a steal – literally.

As part of the Chrysler brand’s “Truck Month” promotion (during February, 2010 only), the Ram’s 5.7-liter Hemi V8 – which normally commands a $2,295 premium over the truck’s 3.7-liter V6 and a $1,310 surcharge over its 4.7-liter V8 – is available for free, a major upgrade considering the Hemi’s 390 horsepower and monstrous 409 pound-feet of torque. In comparison, the Ram’s V6 offers just 210 horsepower and 235 pound-feet, while the truck’s smaller V8 makes just 302 horses and 329 pound feet.

If you choose to opt for the one of the truck’s smaller engines in spite of the promotion – or if your local dealer runs out of Hemi-powered trucks due to a rush of customers cashing in on the great deal – there’s still hope. Ram is also offering $500 in “engine bonus cash” on V6 models and $1,000 for V8- or Cummins diesel-powered trucks. And on 2011 model Quad Cab and Crew Cab Rams, the brand is even offering an extra $2,000 in “consumer cash” – as well as $1,000 to current Chrysler owners, applicable on all models.

Recently spun off of Chrysler’s Dodge brand, the Ram brand made headlines at last week’s Chicago Auto Show with an all-new workaday model called the Tradesman. Featuring popular options, a beefed-up Class IV tow hitch, vinyl interior materials and upgraded shocks, the Tradesman is considered an especially good deal for commercial users.

Incentives are big business at Chrysler, which is still intent on steadily increasing sales figures and profitability following its 2009 bankruptcy. The automaker recently announced a plan to curtail profitless fleet sales, which will involve moving far more metal to retail customers – so expect free engine upgrades, owner loyalty cash, and cash-back incentives from Chrysler to continue down the road.

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This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
You Could Have a Hemi V8 - Free on Ram Trucks in February - Autotrader