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Still Hiding Holiday Gifts in Your Car? Time for a Techy Upgrade

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author photo by Lindsay Martell November 2018

Ahhh, the holidays. You've got Elf on the Shelf to steer your little ones away from throwing a tantrum or mega eye rolling, but how are your gift stashing skills? If you're like me, they're lacking. Big time. Seems we're kinda all in the same boat when it comes to keeping those holiday gifts away from prying eyes, and leave it to a carmaker to make us realize we're really, really bad at it.

According to a new survey from Buick, more than half of U.S. parents polled say their kiddo or wife/hubby discovered their hiding spot. And a whopping 79 percent say they stash presents in a vehicle's storage compartments.

Have Gifts, Don't Stash 'Em In The Trunk

The American auto giant worked with The Harris Poll to find out how American parents use their cars during the gift-giving season to help with the hustle and bustle of shopping and stashing.

Out of 1,000 participants, research found the majority of parents (82 percent) seek new places to keep holiday gifts out of site every single year (er, I guess I'm not very creative -- I use the same spot every December). Twenty five percent have wrangled a buddy's car to hide gifts, and, of those who hadn't used their rides as a place to hide the most-sought after toys and Smart TVs of the season, 60 percent said they would if their vehicle had more storage. Sounds like the perfect reason to throw down cash on a new car, am I right?

Buick, naturally, is suggesting folks take a look at its 2019 Buick Enclave, with its 3.1 cubic feet of rear underfloor cargo space, a roomy center console and glove box. Plenty spacious enough for armloads of Legos and board games.

Pay, Deliver, Hide

The company is also urging shoppers to utilize Amazon's Key In-Car Delivery service, which allows Prime members to have their Amazon goodies safely delivered into their car parked at a home, office or any other place in one's address book. Users simply download the Amazon Key app to set it up, place the order for that Barbie/monster truck/Family Guy sock set, and make sure their car is in an area that's a cinch to access. One caveat -- the service only works on certain makes and models. Most 2015+ model year Chevrolet, Buick, GMC and Cadillac vehicles qualify, with other car makers rumored to be coming soon.

Stashing your gifts in your trunk is so last season. Avoid the crowds and get those goods delivered. Stat.

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This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
Still Hiding Holiday Gifts in Your Car? Time for a Techy Upgrade - Autotrader