Car Buying

Why Car Colors Mean More Than You Think

RELATED READING
RESEARCH BY MAKE
Toyota cars, trucks and SUVs Ford cars, trucks and SUVs Honda cars, trucks and SUVs Chevrolet cars, trucks and SUVs Jeep cars, trucks and SUVs Nissan cars, trucks and SUVs Lexus cars, trucks and SUVs Volkswagen cars, trucks and SUVs BMW cars, trucks and SUVs
Acura cars, trucks and SUVs Alfa Romeo cars, trucks and SUVs AMC cars, trucks and SUVs Aston Martin cars, trucks and SUVs Audi cars, trucks and SUVs Bentley cars, trucks and SUVs BMW cars, trucks and SUVs Bugatti cars, trucks and SUVs Buick cars, trucks and SUVs Cadillac cars, trucks and SUVs Chevrolet cars, trucks and SUVs Chrysler cars, trucks and SUVs Daewoo cars, trucks and SUVs Datsun cars, trucks and SUVs DeLorean cars, trucks and SUVs Dodge cars, trucks and SUVs Eagle cars, trucks and SUVs Ferrari cars, trucks and SUVs FIAT cars, trucks and SUVs Fisker cars, trucks and SUVs Ford cars, trucks and SUVs Freightliner cars, trucks and SUVs Genesis cars, trucks and SUVs Geo cars, trucks and SUVs GMC cars, trucks and SUVs Honda cars, trucks and SUVs HUMMER cars, trucks and SUVs Hyundai cars, trucks and SUVs INFINITI cars, trucks and SUVs Isuzu cars, trucks and SUVs Jaguar cars, trucks and SUVs Jeep cars, trucks and SUVs Kia cars, trucks and SUVs Lamborghini cars, trucks and SUVs Land Rover cars, trucks and SUVs Lexus cars, trucks and SUVs Lincoln cars, trucks and SUVs Lotus cars, trucks and SUVs Maserati cars, trucks and SUVs Maybach cars, trucks and SUVs Mazda cars, trucks and SUVs McLaren cars, trucks and SUVs Mercedes-Benz cars, trucks and SUVs Mercury cars, trucks and SUVs MINI cars, trucks and SUVs Mitsubishi cars, trucks and SUVs Nissan cars, trucks and SUVs Oldsmobile cars, trucks and SUVs Plymouth cars, trucks and SUVs Pontiac cars, trucks and SUVs Porsche cars, trucks and SUVs RAM cars, trucks and SUVs Rolls-Royce cars, trucks and SUVs Saab cars, trucks and SUVs Saturn cars, trucks and SUVs Scion cars, trucks and SUVs smart cars, trucks and SUVs SRT cars, trucks and SUVs Subaru cars, trucks and SUVs Suzuki cars, trucks and SUVs Tesla cars, trucks and SUVs Toyota cars, trucks and SUVs Volkswagen cars, trucks and SUVs Volvo cars, trucks and SUVs Yugo cars, trucks and SUVs
RESEARCH BY STYLE
AWD/4WD
Commercial
Convertible
Coupe
Hatchback
Hybrid/Electric
Luxury
Sedan
SUV/Crossover
Truck
Van/Minivan
Wagon

author photo by Doug DeMuro September 2015

If you're interested in buying a new car, you might be too focused on trim levels, option packages, safety features or financing to think about your next vehicle's color. Car colors mean more than you think, and we're here to explain why.

Resale Value

Resale value is the primary reason to spend time thinking about car color when choosing your next vehicle. Color can easily affect your vehicle's resale value "by hundreds or even thousands of dollars," according to Denver, Colorado, Kia dealer i25 Kia.

Popular colors are more valuable on the used-car marketplace than unpopular colors. A driver who may be happy with a silver or black Kia Sorento, for instance, might not want a yellow one. The yellow Sorento may have to be offered at a discount in order to sell it. For proof, i25 Kia cited a recent study by Yankelovich Partners that found an impressive 39 percent of consumers were likely to change car brands if they couldn't have the color they wanted.

What colors are safe? Online automotive marketplace Autotrader recently looked for the Car Color of the Year based on vehicle searches from January through June 2015 and discovered that the most popular car color during that time is Metallic Black. Autotrader also found that drivers tend to prefer muted tones, such as gray, silver or white, to bright colors. While Autotrader found many drivers say they like to see brightly colored cars on the road, a large number of drivers admit they'd rather not own a brightly colored car.

Safety and Theft

Here's another interesting reason why car colors matter more than you might think: Color can affect safety and theft statistics. According to i25 Kia, brightly colored cars are more frequently stolen than cars painted in a muted color. Meanwhile, white cars are about 10 percent less likely to be involved in a crash during daylight hours than a vehicle painted in a less visible color, such as gray, black, blue, red or silver.

Our Take

It's important to remember color should play at least some role in choosing your next vehicle. Safety and theft risk are certainly two important reasons, and resale value is especially crucial because it can directly affect your financial situation and the amount you'll be able to spend on your next vehicle.

While we don't necessarily believe a driver obsessed with yellow should choose a silver car to make a smart financial move, we do think it's important to spend some time considering the color choice for your next vehicle before signing the papers.

This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
Why Car Colors Mean More Than You Think - Autotrader