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Ford SYNC Adds Live Operators

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author photo by Tommy Flanagan September 2011

In order to better serve their customers, Ford recently added live operators as a no-cost upgrade to its SYNC Services. Now when customers need directions to the nearest gas station or the phone number to their favorite restaurant, a live operator waits at their beck and call. After a successful beta test in the spring, Ford decided to add this convenience as a standard feature.

According to Doug VanDagens, Director of Ford Connected Services Solutions Organization, "This isn't just about offering customers a back-up option to the services we have already. This is about giving customers a variety of choices when it comes to how they would like to receive information."

There are two ways to get help from the operator. If a customer can't locate directions after three attempts, the system will inquire if operator assistance is needed. Also, if the driver is having trouble while connected to Directions or the Business Search feature, the driver can press the "Voice" button and be connected to the live operator. The operator can also connect the driver directly to the business via Bluetooth, if desired.

The benefits? Having a live operator available helps keep drivers safe. All this can be done without the driver taking his eyes off the road since the information is being conveyed via spoken word rather than a touchscreen map. Another benefit is that no software upgrades are needed.

New Ford customers eligible for a three-year complimentary SYNC Services subscription will receive 60 Operator Assist sessions. Customers with an active SYNC Services account receive pro-rated sessions based on the remaining duration of their account.

Ford owners can purchase a one-year subscription for $60. This includes 20 complimentary sessions. Customers can also purchase additional sessions as well as check how many sessions are left on their account.

For more information, please go to syncmyride.com/support.

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Ford SYNC Adds Live Operators - Autotrader