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Mini Rolls Out Smart Phone App

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ADDITIONAL MODEL INFORMATION

author photo by Jeffrey Archer November 2011

Thanks to a new smart phone app, Mini drivers can now connect to each other and share great driving roads. Dubbed Mini Motoring, the app provides several unique features designed to bring performance-minded Mini drivers together, including the ability to view, follow and rate each other's favorite roads.

Based on BMW's recently announced Ultimate Drive application, Mini Motoring is compatible with the iPhone and all Android-based smart phones. Mini drivers who download the app are encouraged to post stretches of road they find particularly enjoyable, and can even share more complicated routes with several different roads thanks to the app's internal Google Maps feature. Other Mini drivers can then traverse the roads and rate them on a scale of one to five stars. According to Mini, users can even restrict viewing of their favorite driving roads to fellow members of their Mini enthusiast groups.

But Mini Motoring isn't purely for social networking. According to Mini, the app also features a "social rewards" system that provides virtual points to users. While Mini drivers can receive points for using the app, they can also gain points by linking the app to their Mini Financial Services lease or loan accounts, making their monthly payments through the app, or signing up for digital billing. Mini says the points can currently be used to purchase digital items like Mini smart phone wallpapers, and will soon be redeemable for physical promotional items.

According to Mini, users interested in the app can download it for free from the Apple App Store or the Android Marketplace. The similar BMW Ultimate Drive app is also available for free download, and includes all functions offered by Mini Motoring.

Spurred primarily by its new Countryman SUV, Mini sales are up more than 22 percent so far this year. Last month, the automaker sold nearly 5,500 cars, including more than 2,000 units apiece of the traditional Mini Cooper hatchback and Countryman SUV. The new Mini Coupe, which makes its debut soon, is expected to provide the automaker with another popularity boost.

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Used 2012 MINI Cooper Countryman
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Used 2012 MINI Cooper Countryman S ALL4
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This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
Mini Rolls Out Smart Phone App - Autotrader